2009 sucker-punched us all. After a brief stint of flatlining, however, Boston’s ad pulse is bleeping back to life. Everyone in town seemed to be hit in equal measures, but as of late, certain agencies have been throttling forward with business wins and some serious kick.
These recent victories are breathing life into the entire community. Things are happening and Boston is back in the game.
Mullen seems to be leading the charge for comebacks. Since the start of the year, they’ve nabbed Zappos, American Diabetes Association, Victorinox Swiss Army, and most recently, Foxwoods and Jet Blue. Seriously? Yes, seriously. Not to mention, they continue to roll out solid new work for Olympus.
Arnold, too, has been boasting some big wins. Most recently, they acquired CVS and New Balance; and before that, Huntington Bank and Mike’s Hard Lemonade. Always a big player, Arnold is still big.
Strangely, we haven’t heard of any huge developments coming from Hill Holliday. Maybe we’re missing something? They do, however, continue to roll out work for their staple client, Dunkin Donuts, among others.
Small but mighty, Connelly Partners is blowing up. Recently, they’ve unveiled new work for new client, Samsonite, which comes on the tails of several other new business wins. Moreover, they just got word that they won a spot in this year’s Communication Arts Advertising Annual 51 for their recent print work for Boston-based, Liberty Mutual. Plus, they just launched a nice, clean, new site.
Modernista! seems to have been among the hardest hit here in Boston (see here). After the economic shitstorm, Modernista! found itself without the business of Hummer, Cadillac and Palm. We haven’t heard much movement from them recently except for some online work they did for Showtime’s Dexter, but we sure hope to see more soon.
Fort Franklin is another smaller shop in town that represents Boston well. Most recently it launched its sports satire side project, Tauntr. Not to mention, after winning last year’s Best of Show at local Hatch Advertising Awards, we’re interested to see how they fare year.
Plus, bonus points given for recent mobile app startup company, SCVNGR. It’s a mobile game you play in real life. Go check ’em out, you’ll see. Down but not out, Boston shakes it off. We’re here to make sure everyone knows about it.
The Boston Egotist is the source for the best creative work and happenings in Boston. We’re one of several Egotist sites reporting on local ad scenes for Agency Spy. If you have creative work or news that you think we should know about, then let us know at www.TheBostonEgotist.com.