Independent New York agency Terri & Sandy has been named the agency of record for Nature’s Bounty, a nutritional supplement brand of Nestlé Health Science. Terri & Sandy will be responsible for creative and strategic marketing duties for one of the leaders in the vitamins, minerals, herbs and supplements space.
“We are excited to be partnering with Terri & Sandy to drive creative excellence in communicating our commitment to quality and scientific research that have made Nature’s Bounty a trusted brand for over 50 years,” said Aileen Stocks, president of wellness at Nestlé Health Science U.S. in a statement.
Nature’s Bounty previously worked with, Droga5, VMLY&R as AOR for nine months in 2019, then Doner.
“For over 50 years, health-conscious people have trusted Nature’s Bounty supplements,” said Sandy Greenberg, co-founder and CEO of Terri & Sandy in a statement. “We look forward to helping the brand reach even more consumers with high quality products to complement their lifestyles and physical health.”
Terri & Sandy won the business following a formal review.