TBWA, Zambezi Vet Joins Omelet as Executive Digital Director

By Patrick Coffee 

In addition to creating the first-ever Super Bowl spot for Pokemon, Los Angeles’ Omelet has been busy continuing its efforts to sweep up more West Coast ad talent this week by hiring Ricardo Diaz as its executive-level digital director. He will be the first employee to hold this title.

Diaz joins Omelet after serving as director of digital at fellow L.A. shop Zambezi for approximately two years. That agency named him “digital zen master” in early 2014 after he spent more than six years as director of creative technology at TBWA\Chiat\Day; in the latter role, he led the digital development of campaigns for such clients as Nissan, Gatorade, Pepsi and P&G.

Diaz also spent eight years in a similar position at Burbank’s The Cannery, where he helped create work for clients like Disney, Nike, BMW and Verizon.

In the new role, Diaz will help Omelet “grow and shape its digital discipline” as the latest member of its 8-strong executive team. CEO Don Kurz calls him “a world-class technology thought leader” and positions his hire as the next phase in the agency’s expansion plans after last fall’s move to a “badass” new office.

In case you missed it, Omelet recently poached these eggs:

“I’ve had my eye on Omelet for many years,” Diaz says about his new employer, citing the shop’s “bold personality” as a reason for all the attention. “Their mere energy is palpable and I’m excited to work with a team that’s going to continue pushing creative and technology to bigger and better heights.”

Today is his first official day at the new gig.