View Post Brands | Social Media Wendy’s Shows Us All How to Respond to a Twitter Troll By Erik Oster on Jan. 3, 2017 - 11:52 AM The chain's response got the offending troll to delete their account.
View Post Campaigns TBWA\Chiat\Day Launches First Broadcast Campaign for Twitter By Erik Oster on Oct. 28, 2015 - 4:50 PM The effort, launched with the 30-second "Post Season" promotes Twitter's new "Moments" feature, which was designed with marketing in mind.
View Post Campaigns Friday Morning Stir By Erik Oster on Feb. 27, 2015 - 10:03 AM Roundup of industry news from around the web.
View Post Campaigns Dove, Twitter Team Up to ‘#SpeakBeautiful’ By Erik Oster on Feb. 20, 2015 - 12:21 PM Campaign seeks to reverse trend of negative body image posts on social media.
View Post Ad Biz Wednesday Morning Stir By Erik Oster on Feb. 18, 2015 - 10:06 AM Roundup of industry news from around the web.
View Post Ad Biz Friday Odds and Ends By Erik Oster on Feb. 6, 2015 - 4:20 PM A late roundup of the day's news
View Post Social Media Twitter’s New CTA: Buy Now, Tweet Later! By Shawn Paul Wood on Jul. 9, 2014 - 2:37 PM We discussed it until we exhausted every clever headline copywriters would send us for a nominal fee — social media advertising is here to stay. Despite our opinions on its alleged effectiveness, clients are going to take a ...
View Post Agencies WPP Will Double Its Spending Budget on Twitter in 2014 By Shawn Paul Wood on Jun. 23, 2014 - 11:26 AM In another headline from Cannes-Lions, WPP Grand Poobah Sir Martin Sorrell told the world that he will double ad spending on “The Twitter” (as he may have called it) from $50 million to $100 million. The news was anno ...
Ad Biz Social Media Marketing Boot Camp Starts Tomorrow By Guest on Jun. 6, 2012 - 1:30 PM If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll ...
Agencies | Video Deep Focus CEO Ian Schafer On The Myth of Viral Strategy By Donya Blaze on Mar. 23, 2011 - 3:22 PM Nowadays, everyone wants more for less — newspapers without paywalls, every book ever published available for free on Google Books, and consumers who are such fanatics for your brands that they’ll do your marketing f ...