View Post Agencies | What The?? W+K Keeps Things Short for Gap By Patrick Coffee on Nov. 5, 2014 - 6:00 PM Last week we met Wieden+Kennedy’s new work for Gap in the form of family-centric spots directed by Francis Ford Coppola’s daughter Sofia (we were partial to the super-awkward mistletoe scene). The ads were very differ ...
View Post Agencies | Brands | Campaigns | Digital | TV W+K, Sofia Coppola Craft Holiday Efforts for Gap By Erik Oster on Oct. 30, 2014 - 11:25 AM Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher’s efforts in August a ...
View Post Agencies | Campaigns David Fincher Spots Expand on New W+K Gap Campaign By Patrick Coffee on Aug. 28, 2014 - 2:39 PM The hottest story in the ad world today concerns the newly-released TV components of a campaign that had a few scratching their heads last week: W+K’s “Dress Normal” for new client Gap. These ads, directed by Dav ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates the World Cup’s ‘One Time Zone’ for ESPN By Erik Oster on May. 28, 2014 - 2:01 PM Yesterday we brought you news of Adidas’ World Cup spot from TBWA featuring Lionel Messi, a host of other international stars, and a Kanye West track. Now here’s a look at the latest in W+K New York’s World Cup c ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Sports | TV W+K NY Sparks World Cup Convo for ESPN By Erik Oster on May. 2, 2014 - 1:10 PM Wieden + Kennedy New York’s latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Navigates SportsCenter Office with Bubba Watson By Erik Oster on Apr. 4, 2014 - 11:09 AM In anticipation of the impending Master’s Tournament, W+K New York has launched two new spots in their long-running “This Is SportsCenter” series, starring 2012 Master’s champion Bubba Watson. In the first ...
View Post Agencies | Brands | Campaigns Equinox Takes Responsibility for Your Post-Workout Misdemeanors By Jordan Teicher on Jan. 2, 2014 - 12:14 PM If a Levi’s ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this “Equinox Made Me Do It” campaign by W+K New York would be the result. Eq ...
View Post Agencies | Campaigns | Sports | What The?? Call Kevin Love for Some One-on-One in Latest ESPN RV Ad By Jordan Teicher on Nov. 15, 2013 - 3:10 PM We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York. With Breen ...
View Post Agencies | Campaigns | Sports | What The?? W+K New York, ESPN Pull Back the Curtain in ‘The 10 Club’ By Jordan Teicher on Nov. 14, 2013 - 1:28 PM W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for ...
View Post Agencies | Campaigns | Sports | What The?? Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks By Erik Oster on Nov. 7, 2013 - 9:30 AM We’ve covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including the one above dubbed “Notebook,” we have yet another h ...