View Post Agencies | Brands | Campaigns | TV Team One Introduces RC Coupe for Lexus By Erik Oster on Nov. 3, 2014 - 3:12 PM Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe. The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In ...
View Post Agencies | Brands | Campaigns CP+B Taps Kevin Hart for Vitamin Water By Erik Oster on May. 29, 2014 - 4:04 PM CP+B tapped Kevin Hart for a new Vitamin Water spot entitled “Make It Big” that, unfortunately, isn’t very funny. The 60 second spot features Hart examining the alternatives he could have taken in his career path ...
View Post Agencies | Campaigns Here’s Your First Airbnb Spot by Pereira & O’Dell By Patrick Coffee on May. 9, 2014 - 5:23 PM Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a lit ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Arnold Worldwide Launches ‘Sinatra Select’ for Jack Daniel’s By Erik Oster on Feb. 25, 2014 - 5:10 PM Arnold Worldwide is behind a new 2.3 million dollar campaign for Jack Daniel’s new “Sinatra Select,” a new product rolling out in select markets in anticipation of a June release nationally. Sinatra Select is a s ...
View Post Agencies | Brands | Campaigns Jose Cuervo, McCann NY Want You to ‘Get Stung’ By Erik Oster on Oct. 24, 2013 - 12:32 PM Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting” — with a new animated spot by McCann NY and Elastic. Directed by Andy Hall, “Get Stung” is pure eye-candy. The ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
View Post Agencies | Brands | Campaigns | Sports Nike Taps LeBron, Piqué, Bradley Cooper’s Voice for ‘Just Do It’ 25th Anniversary By Jordan Teicher on Aug. 21, 2013 - 11:55 AM At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads ha ...