View Post Agencies | Brands | Campaigns | TV Team One Helps Launch New NX Crossover for Lexus By Erik Oster on Jan. 6, 2015 - 12:52 PM Lexus and Team One are launching the new luxury crossover called the NX with a new integrated campaign. Targeting a young audience, the campaign highlights the new vehicle’s capabilities, which go beyond that of the typical ...
View Post Agencies | Brands | Campaigns | TV Team One Introduces RC Coupe for Lexus By Erik Oster on Nov. 3, 2014 - 3:12 PM Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe. The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In ...
View Post What The?? GumGum Uses Sex to Sell In-Image Advertising, Lowers IQ in Process By Erik Oster on Sep. 20, 2013 - 11:01 AM Advertisers use sex to sell products all the time, so why not use sex to sell the idea of in-image advertising? Right, guys? Guys? At least that’s the idea behind GumGum’s painful promo for their in-image advertising platform. ...