View Post Brands TUMI Appoints Erwin Penland as AOR By Erik Oster on Mar. 4, 2016 - 11:36 AM The agency's first work for the client is expected this May.
View Post Revolving Door The Martin Agency Vet Mike Lear Joins Erwin Penland as ECD By Erik Oster on Jan. 20, 2016 - 12:44 PM Lear will work closely with chief creative officer Con Williamson, leading creative and strategy for clients while also playing a key role in new business efforts.
View Post Agencies | Brands | Campaigns | TV M:United Mocks Siri, Apple for HTC One By Erik Oster on Sep. 8, 2014 - 10:31 AM Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity. M: United has a new campaign for the HTC One in which the agency once again takes on Ap ...
View Post Agencies | Brands | Campaigns | TV M:United Takes on Apple for Surface Pro 3 By Erik Oster on Aug. 12, 2014 - 3:13 PM M:United has a new campaign for Microsoft’s Surface Pro 3 which takes square aim at Apple’s MacBook Air. Each of the three spots in the campaign focuses on comparing the Surface Pro 3 with its Apple-made competitor, in ...
Ad Biz | Brands | Campaigns Mentos Continues Fairly Provocative Streak with Juxtaposed Print Effort By Kiran Aditham on Aug. 28, 2012 - 3:45 PM Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore ...
Agencies | People Martin Agency Promotes Lear to VP/CD By Kiran Aditham on Feb. 28, 2012 - 12:02 PM The Martin Agency promotions continue as Mike Lear has been bumped up from VP/ACD to VP/creative director at the Richmond, VA operation. During the last year alone, Lear has served as a copywriter on the Mentos digital shorts star ...
Brands | Digital | Social Media | What The?? Martin Puts Dragee in Harm’s Way Again in New Mentos Short By Kiran Aditham on Apr. 4, 2011 - 11:45 AM That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even ...
Campaigns | Social Media Can Mentos Empower One to Dodge a Sword Blindfolded? Not A Chance By Michael Musco on Feb. 16, 2011 - 2:30 PM After being named U.S. social media AOR for Mentos in January, The Martin Agency has debuted a new social/digital campaign for the freshmaker. Named after the word for a single Mentos candy or gum, Dragee (drä zhēˈ), the star i ...