View Post Agencies | Brands | Campaigns | TV Team One Introduces RC Coupe for Lexus By Erik Oster on Nov. 3, 2014 - 3:12 PM Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe. The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In ...
View Post Ad Biz | Agencies | Brands | Campaigns | What The?? CAA Marketing Crafts Back-to-School Music Video for Old Navy By Erik Oster on Aug. 7, 2014 - 10:24 AM In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy. “Unlimited” sees a girl facing her doubts and insecurities, personified by a Grimace-like creature ...
View Post Agencies | Brands | Campaigns | TV RPA Debuts ‘Fit for You’ for Honda By Erik Oster on Jun. 19, 2014 - 12:08 PM RPA is promoting the launch of the all new 2015 Honda Fit with an integrated campaign entitled “Fit For You.” Centered around a pair of 30-second television spots starring actor/comedian Nick Thune, the campaign also i ...
View Post Agencies | Brands | Campaigns CP+B Taps Kevin Hart for Vitamin Water By Erik Oster on May. 29, 2014 - 4:04 PM CP+B tapped Kevin Hart for a new Vitamin Water spot entitled “Make It Big” that, unfortunately, isn’t very funny. The 60 second spot features Hart examining the alternatives he could have taken in his career path ...
View Post Agencies | Campaigns Here’s Your First Airbnb Spot by Pereira & O’Dell By Patrick Coffee on May. 9, 2014 - 5:23 PM Now that Airbnb, that controversial apartment “sharing” (read: renting) business, has grown beyond its startup roots to become a company with an estimated value greater than the entire Hyatt Corporation, it needs a lit ...
View Post Agencies | Campaigns You’re No Longer on (Diet) Coke By Patrick Coffee on May. 7, 2014 - 12:33 PM In March a lot of people–and by “a lot of people” we mean “a bunch of journalists on Twitter who may or may not speak from personal experience”–made fun of Diet Coke’s “You’re ...
View Post Agencies | Brands | Campaigns | TV Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast By Erik Oster on Mar. 28, 2014 - 10:30 AM Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas. Directed by Errol M ...
View Post Agencies | Brands | Campaigns W+K Launches First Campaign for TurboTax By Erik Oster on Jan. 2, 2014 - 3:13 PM W+K again? Yes, and now it concerns W+K Portland’s “It’s Amazing What You’re Capable Of” campaign for TurboTax with the launch ad, “The Year of You.” The spot marks the first creative work ...
View Post Agencies | Campaigns | Sports Calvin ‘Megatron’ Johnson Goes Undercover at ESPN By Jordan Teicher on Sep. 9, 2013 - 12:29 PM On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. How ...
View Post Agencies | Brands | Campaigns | Sports Nike Taps LeBron, Piqué, Bradley Cooper’s Voice for ‘Just Do It’ 25th Anniversary By Jordan Teicher on Aug. 21, 2013 - 11:55 AM At this point, Nike and AOR W+K are just showing off. Their latest spot, “Possibilities,” is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, “Just Do It.” These type of Nike ads ha ...