View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B LA Gets Sweet for WeMo By Erik Oster on Oct. 24, 2014 - 11:25 AM CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells th ...
View Post Agencies | Brands | Campaigns | TV CP+B Rolls Out New Kraft Mac & Cheese Spots By Erik Oster on Apr. 30, 2014 - 1:27 PM CP+B have unveiled the latest in their continuing “You Know You Love It” campaign for Kraft Macaroni and Cheese. Previous work on the campaign for Kraft’s macaroni and orange goo product has included the funny, o ...
View Post Agencies | Brands | Campaigns | TV Deutsch L.A., Ronald McDonald Love Taco Bell Breakfast By Erik Oster on Mar. 28, 2014 - 10:30 AM Deutsch L.A. teamed up with production company Moxie Pictures for a new broadcast campaign promoting Taco Bell’s new breakfast menu, coming on the heels of the brand’s digital campaign from Digitas. Directed by Errol M ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | What The?? Vanilla Ice Rocks Out in New Kraft Mac n’ Cheese Spot from CP+B By Erik Oster on Feb. 18, 2014 - 1:14 PM Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage M ...
View Post Agencies | Brands | Campaigns CP+B Condones Grand Theft Auto for Kraft Mac & Cheese By Erik Oster on Jan. 30, 2014 - 9:24 AM CP+B’s funny new spot for Kraft Macaroni & Cheese examines the desperate lengths people will go to for a bite of Kraft’s signature macaroni and cheese-like-product. Set to Marvin Hamlisch’s “What I Did For Love ...
View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Agencies | Brands | Campaigns Microsoft, CP+B Send Xbox One ‘Invitation’ By Erik Oster on Oct. 25, 2013 - 11:03 AM I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the rec ...
View Post Agencies | Brands | TV | What The?? Jell-O, CP+B Give Young Boy an Unfortunate Comb Over By Jordan Teicher on Aug. 12, 2013 - 12:34 PM Men with comb overs look hapless. Little boys with comb overs look creepy. To see the difference, please watch the latest Jell-O television spot, appropriately titled “Comb Over.” In the forty-five-second ad built by C ...
View Post Ad Biz | Brands | People | Social Media Could the New Myspace Really Be Cool? We’re Almost Convinced By Ella Riley-Adams on Jun. 13, 2013 - 2:47 PM I’m sitting in Salt Lake City Airport, shocked at the number of people wearing flip flops, and I want nothing more than to be in Myspace’s fun room of young, beautiful artists grabbing at one another amidst fluorescent confett ...
View Post Agencies | Brands | Campaigns | TV VW Teaches Your Son How to Throw a Baseball By Bob Marshall on Jan. 4, 2013 - 1:21 PM It’s coming up on two years since VW and Deutsch LA’s beloved “The Force” aka “Little Darth” spot captured the hearts of America during Super Bowl XLV. While most agree that “Little Darth& ...