CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot.
The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an “anniversary rig” using WeMo’s automation, surprising the wife when she gets home with a series of romantic gestures accomplished using WeMo. Depending on your tolerance for sweetness, the spot may or may not be overly saccharine, but it’s a clever way to show WeMo in an emotional context. “The Big Anniversary Rig” debuted online today, prompting viewers to watch three separate “How Dan Did It” videos. It will make its broadcast debut on network television next month.
Credits:
AGENCY: CP+B
VP / EXECUTIVE CREATIVE DIRECTOR(s): Sue Anderson
VP / CREATIVE DIRECTOR(s): Robin Fitzgerald
CREATIVE DIRECTOR(s): Hoj Jomehri
ASSOCIATE CREATIVE DIRECTOR(s): Antonio Marcato, Gary Du Toit, Brian Friedrich
ART DIRECTOR (s): Heather Weiss
COPYWRITER (s): Joshua Hacohen
VP DIRECTOR OF VIDEO PRODUCTION: Kate Hildebrant
EXECUTIVE PRODUCER, VIDEO: Corey Bartha
INTEGRATED PRODUCER, VIDEO: Dustin Freeman
JR. VIDEO PRODUCER: Jake Burnett
PRODUCTION COMPANY & CITY: Radke films / Toronto
DIRECTOR: Michael Clowater
LINE PRODUCER (PRODUCTION CO): Jeff Trenner
DIRECTOR OF PHOTOGRAPHY: Nicolas Bolduc
EDITORIAL COMPANY & CITY: NO6 LA
EDITOR: James Duffy
ASSISTANT EDITOR: Kyle Whitmore
POST PRODUCER: Kendra Desai
EXECUTIVE PRODUCER: Crissy DeSimone
POST PRODUCTION & CITY: Method Studios / LA
FLAME ARTIST: Aidan Thomas
MIX COMPANY & CITY: Lime Studios
AUDIO ENGINEER: Mark Meyuhas
COLOR DESIGN COMPANY & CITY: Company3 LA
COLORIST: Stefan Sonnenfeld
VP/CREATIVE TECHNOLOGY: Corey Szcopinski
ELECTRICAL ENGINEER: Miran Alhaideri
ACCOUNT DIRECTOR: Laura Likos
CONTENT SUPERVISOR: Beth DeMarco
CONTENT MANAGER: Linda Gonzalez
VP DIRECTOR OF BUSINESS AFFAIRS: Nancy Espinal
VP / SR. BUSINESS AFFAIRS MANAGER: Rebecca Williams
VP / GROUP DIRECTOR, PLANNING: Lindsey Allison
PROJECT MANAGER: Catrina Cosculluela / Crystal Newberry