View Post Ad Biz | Agencies | Brands | Campaigns | Digital | Social Media RPA Rolls Out ‘Happy Honda Days’ Social Extension By Erik Oster on Dec. 2, 2014 - 3:39 PM RPA teamed up with creative studio Psyop to launch a social extension of its “Happy Honda Days” campaign, which launched last month featuring nostalgic toys of yesteryear. The new extension consists of three new vide ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV RPA Stokes Nostalgia for ‘Happy Honda Days’ By Erik Oster on Nov. 11, 2014 - 2:39 PM RPA looks to the gifts that you loved receiving as a kid in its “Happy Honda Days” campaign, celebrating such cultural touchstone of yesteryear as He-Man and the Masters of the Universe, Stretch Armstrong, Strawberry S ...
View Post Ad Biz Wednesday Odds and Ends By Kiran Aditham on Jan. 8, 2014 - 4:25 PM -ESPN has promoted Carrie Brzezinski to vice president of marketing solutions. As part of her new role, Brzesinki will handle sales marketing for ESPN’s internal creative agency, CreativeWorks, while continuing to manage the sa ...
View Post Ad Biz | Campaigns Susan Sarandon, Psyop Spread Malaria Awareness with ‘Nightmare: Malaria’ Game By Erik Oster on Dec. 5, 2013 - 5:03 PM This past Tuesday saw the release of the first game developed by production company Psyop, “Nightmare: Malaria.” Susan Sarandon lent her vocal talents to the game, developed in partnership with Against Malaria Foundat ...
Brands | Campaigns | TV IBM’s ‘Smarter Planet’ TV Campaign Gets a Makeover By Bob Marshall on Jan. 17, 2012 - 3:46 PM From Ogilvy and production company Psyop come a new trio of highly animated TV spots for IBM’s “Smarter Planet” campaign. As we’re told in the release, each of these spots was created with the purpose of gi ...
Brands | Campaigns Fanta Drops Dancers, Adds CGI City By Bob Marshall on Mar. 16, 2011 - 1:04 PM Though the “Want a Fanta” dancers of yesteryear are absent in a new round of spots from Ogilvy NY and those VFX/animation whizzes at Psyop, Fanta is still being billed as some sort of liquid ecstasy substitute in the c ...
Campaigns | TV Mullen, Psyop Somehow Make Yogurt Look Visceral, Sexy By Michael Musco on Mar. 2, 2011 - 12:03 PM Mullen has debuted its first creative effort for its new client, Greek yogurt brand FAGE, and suffice to say, this isn’t your average Dannon, Yoplait or Activia spot. The campaign has been dubbed “Plain Extraordinary&# ...
Campaigns LG Wreaks Havoc in Toyland By Michael Musco on Dec. 3, 2010 - 12:59 PM Taking a cue from Jaws, Y&R New York sets the scene in this spot for the LG Kompressor Elite vacuum cleaner. Everything is all fine and dandy, as all the toys are enjoying a day at the carpet until a couple gets separated from ...
