View Post Agencies Droga5 Now Does Media Planning for ‘a More Holistic Approach’ By Erik Oster on Oct. 19, 2016 - 1:13 PM It's an addition to the strategy offering.
View Post Revolving Door Droga5 Makes Changes to Its Strategy Department Leadership By Erik Oster on May. 12, 2016 - 12:20 PM Colm Murphy and Harry Román-Torres were promoted as Chet Gulland departs.
View Post Campaigns Droga5, Hennessy Celebrate ‘The Piccards’ in Latest ‘Wild Rabbit’ Effort By Erik Oster on Apr. 15, 2016 - 2:52 PM August Piccard and Jacques Piccard became the first men to reach the stratosphere and the deepest part of the ocean, nearly three decades apart.
View Post Brands West Elm Selects Droga5 as Its First Creative Agency By Erik Oster on Apr. 13, 2015 - 11:13 AM Droga5 will develop a "non-traditional" campaign for the brand, expected to debut this fall.
View Post Agencies | Brands | Campaigns | Digital | What The?? Droga5 Crashes Doritos’ ‘Crash The Super Bowl’ for Newcastle By Erik Oster on Jan. 8, 2015 - 11:57 AM Last year, Droga5 lampooned the over-the-top Super Bowl ad for Newcastle with “If We Made It,” which imagined a ridiculous ad featuring “giant robots, skateboarding cats and bikini babes.” Now, Droga5 has u ...
View Post Ad Biz | Agencies | Brands | Campaigns | People | TV Droga5, Nas Take ‘The Ride’ for Hennessy By Erik Oster on Dec. 4, 2014 - 11:17 AM Droga5 enlisted New York rapper Nas in its latest spot for Hennessy, entitled “The Ride..” Nas’ association with the brand dates back to his classic 1994 debut Illmatic, where the brand is mentioned on the very f ...
View Post Ad Biz Wednesday Odds and Ends By Erik Oster on Nov. 19, 2014 - 5:01 PM -Celebrities call for action in “Waiting” Ebola PSA (video above) for ONE. -Droga5 announced the promotions of Sarah Thompson and Jonny Bauer to the roles of global CEO and global CSO, respectively. -Wonka Ice Cream na ...
View Post Ad Biz | Agencies | Brands | Digital | Social Media Droga5 Shares ‘Treats No Tricks’ for Chobani By Erik Oster on Oct. 31, 2014 - 1:20 PM Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani. “We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.̶ ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People Droga5 Gets Sarah Silverman to Become a Man for National Women’s Law Center By Erik Oster on Oct. 8, 2014 - 11:21 AM Droga5 enlisted the services of “writer, comedian and vagina owner” Sarah Silverman for a new spot addressing the wage gap for National Women’s Law Center. Silverman introduces viewers to the wage gap issue, poin ...
View Post Agencies | Brands | Campaigns | TV Droga5 Takes Diet Coke to the Car Wash By Erik Oster on Oct. 3, 2014 - 12:23 PM Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash. A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed s ...