Droga5 Shares ‘Treats No Tricks’ for Chobani

By Erik Oster 

Instead of trying to scare you this Halloween, Droga5 decided to go a different route for Chobani.

“We made a scary video,” reads the text at the video’s opening, set to ominous music, “this is not it.” The remaining 30-seconds are, instead, devoted to dogs in funny costumes eating Chobani. It’s cute stuff, to be sure, but we’re not sure how dogs eating Chobani are supposed to make people want to eat Chobani. But then the point is probably more to raise awareness for the brand with a video Chobani and Droga5 hope people will share on social media. The video will be pushed out on the brand’s social channels throughout the weekend, supported by social media posts and a Chobani sampling (presumably for humans, not dogs) at the Chobani café in SoHo.



Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Director: Hannes Ciatti

Creative Director: John McKelvey

Senior Art Director: Jennifer Hays

Copywriter: Sha Nguyen

Junior Art Director: Amy Wheeler

Junior Copywriter: Sam Bauer

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Associate Broadcast Producer: Abby Bralove

Social Producer: Jem Michael

Editor/Director: Joseph Schulhoff

Editor: Matt Badger

Chief Strategy Officer: Jonny Bauer

Group Brand Strategy Director: Donny Jensen

Senior Social Strategist: Mitch Geller

Strategist: Candice Chen

Group Account Director: Steven Panariello

Account Director: Megan Gokey

Account Manager: Lucy Santilli

Client: Chobani

Chief Marketing and Brand Officer: Peter McGuinness

Director, Brand Communications: Jessica Lauria

Content Manager: Hilary duPont

Brand Voice Manager: Ashley Butler

Music: De Wolfe Music

“Meet the Ghouls,” Vince Gabriel