View Post Agencies | Brands | Campaigns | Digital | TV W+K, Sofia Coppola Craft Holiday Efforts for Gap By Erik Oster on Oct. 30, 2014 - 11:25 AM Sofia Coppola (The Virgin Suicides, Lost in Translation) is the latest marquee Hollywood director enlisted for Wieden+Kennedy’s “Dress Normal” campaign for Gap, following David Fincher’s efforts in August a ...
View Post Agencies ESPN, W+K Enlist NFL Stars for Their Fantasy League By Patrick Coffee on Sep. 2, 2014 - 1:54 PM ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York. In the latest pigskin-flavored spot to promote SportsCenter, the network plays ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Gets in on the Shark Action for Southern Comfort By Erik Oster on Aug. 13, 2014 - 11:29 AM The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one. Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman s ...
View Post Agencies | Campaigns W+K NY, SoCo Do Barbershop Karate By Ella Riley-Adams on Aug. 20, 2013 - 10:50 AM It takes a comfortable man to perform karate in a barber’s robe and tinfoil, not to mention skintight jeans and snakeskin boots. Meet the face of Southern Comfort, a moustachioed man we’ve met once before in “Shampoo,” one ...