View Post Ad Biz | Agencies | Campaigns | Digital BBDO NY Looks at ‘Monsters Under the Bed’ for Sandy Hook Promise By Erik Oster on Dec. 11, 2014 - 1:51 PM With the anniversary of the Sandy Hook Elementary School shooting coming up this Sunday, BBDO New York crafted a PSA campaign for Sandy Hook Promise, an gun violence prevention organization formed in the wake of that tragedy. In t ...
View Post Agencies | Brands | Campaigns What Exactly is Ogilvy’s ‘Project Sunlight’ for Unilever? By Erik Oster on Nov. 20, 2013 - 5:12 PM Unilever, the international conglomerate producing over 400 products, hasn’t always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests ...
View Post Agencies | Brands | Campaigns All-Star Robo-Team from Old School Ushers in New School in Latest GE Spot By Jordan Teicher on Nov. 27, 2012 - 3:21 PM If General Electric’s “Brilliant Machines” campaign was a movie, the brand’s “Robots on the Move” commercial would only be a teaser trailer. Although it’s full of intrigue and suspense, the ad fails to ac ...