View Post Ad Biz | Agencies | Brands | Campaigns | Digital CP+B LA Gets Sweet for WeMo By Erik Oster on Oct. 24, 2014 - 11:25 AM CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot. The spot, entitled “The Big Anniversary Rig” tells th ...
Brands | Campaigns Rob Zombie Brings Doom, This Time for Amdro By Kiran Aditham on Apr. 26, 2012 - 1:33 PM As a longtime follower of the Halloween mythology, I was somewhat struck when Rob Zombie decided to overhaul the series, but probably more so when he subsequently took his talents to Woolite. But, it doesn’t veer from the ma ...
Campaigns Domino’s New Statement: Kids Don’t Have Same Taste as Adults By Kiran Aditham on May. 27, 2011 - 1:20 PM We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign. The new spot prom ...
Campaigns EA Sports Delves Into ‘MMA’ By Michael Musco on Oct. 19, 2010 - 2:06 PM San Fran-based agency Heat, along with EA Sports, had to go about the launch of EA’s new MMA video game very carefully as to not get it confused with THQ’s UFC Undisputed. MMA focuses on the hard knocks global traini ...
Agencies | Campaigns Domino’s Brings Focus Group to the Dairy Farm By Michael Musco on Oct. 15, 2010 - 11:47 AM We’ve covered some Domino’s stuff in the recent past, i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pi ...