View Post Campaigns Grey NY Stages ‘The Greatest Interception Ever’ for Volvo By Erik Oster on Jan. 27, 2015 - 3:11 PM Volvo decided to run a social campaign rather than pay for a Super Bowl ad, turning to agency Grey to stage a social giveaway entitled "The Greatest Interception Ever."
View Post Ad Biz | Agencies Staffing Cuts at Grey New York By Patrick Coffee on Dec. 2, 2014 - 11:14 AM This morning we can confirm that Grey New York notified “under 30” staffers that their employment with the agency will end in January. The cause of the reduction is client Eli Lilly, which recently decided to consolida ...
View Post Agencies | Campaigns Grey NY Reimagines ‘Impossible’ for Canon By Patrick Coffee on Oct. 7, 2014 - 1:56 PM This morning, Canon announced a “massive rebranding initiative” led by its creative AOR Grey New York. The project runs under the new tagline “See Impossible,” and it includes several elements: a new logo, ...
View Post Agencies | Campaigns Tim Howard Travels (with Love) for Marriott By Patrick Coffee on Aug. 19, 2014 - 12:22 PM Today Marriott launched the extension of its earlier #LoveTravels promo campaign with the help of Grey New York on the PR side and its own creative agency behind the scenes. #LoveTravels initially served to celebrate the D.C. area ...
View Post Agencies | Campaigns Grey New York and the Manning Brothers Make Beautiful Music for DIRECTV By Patrick Coffee on Aug. 11, 2014 - 3:57 PM Last week, Saatchi LA and Busta Rhymes gave us an update on the “white people rapping” theme in a spot for Toyota; today Grey New York takes a more elaborate turn down the same road with some help from the Manning fami ...
View Post Agencies Grey New York Gun Control Spot Doesn’t Pull Any Punches By Patrick Coffee on Apr. 9, 2014 - 12:59 PM Grey New York has released the sequel to its award-winning spot for States United to Prevent Gun Violence, and its subdued pastel color scheme belies a very disturbing–if predictable–conclusion. We have no idea how eff ...