Grey New York Gun Control Spot Doesn’t Pull Any Punches

By Patrick Coffee 

Grey New York has released the sequel to its award-winning spot for States United to Prevent Gun Violence, and its subdued pastel color scheme belies a very disturbing–if predictable–conclusion.

We have no idea how effective the spot will be in promoting gun control measures, but the emotional connection is certainly there.


Credits after the jump.

Client: States United to Prevent Gun Violence

Spot: “The Monster Is Real”

Agency: GreyWorldwide

Chief Creative Officer: Tor Myhren
Deputy Worldwide Chief Creative Officer: Per Pedersen
Executive Creative Directors: Rob Perillo, Rob Lenois
Art Director: Evan Ortolani
Copywriter: Daniel Alvarez
Director of Broadcast: Bennett McCarroll
Agency Executive Producer: James McPherson
Agency Producer: Zach Fleming
Account Director: Elizabeth Gilchrist
Account Executive: John Nelson
Production Company: Hornet
Director: Yves Geleyn
Executive Producer: Jan Stebbins
Composer: Mark Mothersbaugh
Music Company: Mutato Muzika
Music Producer: Natalie Montgomery
Music Engineer: Bradley Denniston
Music Supervision: Zach Pollakoff
Music, Sound Design: Dante Desole (Vision Post)
Principal Talent: Samantha Mathis, Anthony Arkin