View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K NY Serves Up ‘Chicken Curry’ for ESPN By Erik Oster on Jan. 9, 2015 - 3:55 PM In anticipation of tonight’s matchup between the Cleveland Cavaliers and the Golden State Warriors, ESPN is airing a new “This is SportsCenter” spot from W+K New York featuring Warriors star Steph Curry. Curry jo ...
View Post Agencies | Brands | Campaigns | Sports | TV W+K NY Celebrates Arrival of College Football Playoffs for ESPN By Erik Oster on Dec. 16, 2014 - 12:53 PM W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its “Who’s In?” campaign &# ...
View Post Agencies | Brands | Campaigns | Sports | TV SportsCenter Experiences Technical Difficulties in W+K’s Latest, Starring James Harden By Erik Oster on Nov. 20, 2014 - 12:11 PM Houston Rockets star James Harden takes center stage in W+K’s latest “This is SportsCenter” installation, entitled “Satellite,” which also features SportsCenter anchors Neil Everett, Kenny Mayne and S ...
View Post Agencies | Brands | Campaigns | TV Ogilvy Unveils New Nationwide Logo in Peyton Manning Ad By Erik Oster on Sep. 3, 2014 - 3:47 PM Ogilvy&Mather is unveiling a revamped Nationwide logo with a new campaign starring Peyton Manning. The campaign will debut Thursday with a new spot (featured above) during the NFL’s first regular season game on NBC. Nati ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital Deutsch NY, Ad Council Team Up for FEMA PSA By Erik Oster on Aug. 29, 2014 - 2:29 PM Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster. Since, according to FEMA, 50 percent of famil ...
View Post Agencies | Brands | Campaigns | TV Translation Goes Back to School for Champs Sports By Erik Oster on Aug. 27, 2014 - 12:09 PM Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.” That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vigne ...
View Post Agencies | Brands | Campaigns | People | Sports | TV W+K NY, Metallica Rock out ‘This is SportsCenter’ By Erik Oster on Jul. 14, 2014 - 11:48 AM W+K New York have a new “This is SportsCenter” spot for ESPN featuring Metallica. The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn’t have a lot to do around the ESPN off ...
View Post Agencies | Brands | Campaigns | TV Translation Dives Into Summer for Champs By Erik Oster on Jul. 11, 2014 - 4:23 PM Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.” The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjink ...
View Post Agencies | Brands | Campaigns | Sports | TV Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot By Erik Oster on Jul. 10, 2014 - 11:56 AM W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder. In the 30-second spot, Harper sits in an o ...
View Post Agencies | Brands | Campaigns | TV | What The?? W+K NY Unveils New, High-Tech SportsCenter Set By Erik Oster on Jun. 16, 2014 - 11:05 AM W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series. SportsCenter is set to debut their new studio on June 22nd, and the ...
