Ad Biz | Brands | Campaigns Mentos Continues Fairly Provocative Streak with Juxtaposed Print Effort By Kiran Aditham on Aug. 28, 2012 - 3:45 PM Yeah, yeah, Breaking Bad mashup aside, we can appreciate that Mentos has become a bit randier over the summer as “the freshmaker” has followed up its “do the deed and make some babies effort” from Singapore ...
Brands | Digital | Social Media | What The?? Martin Puts Dragee in Harm’s Way Again in New Mentos Short By Kiran Aditham on Apr. 4, 2011 - 11:45 AM That dirty hippie known as Dragee returns in Martin Agency’s latest digital short for Mentos, which follows up the blood-spattered effort from February. This time, the character, who’s living in perpetual zen mode even ...
Campaigns | Social Media Can Mentos Empower One to Dodge a Sword Blindfolded? Not A Chance By Michael Musco on Feb. 16, 2011 - 2:30 PM After being named U.S. social media AOR for Mentos in January, The Martin Agency has debuted a new social/digital campaign for the freshmaker. Named after the word for a single Mentos candy or gum, Dragee (drä zhēˈ), the star i ...