View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People Droga5 Gets Sarah Silverman to Become a Man for National Women’s Law Center By Erik Oster on Oct. 8, 2014 - 11:21 AM Droga5 enlisted the services of “writer, comedian and vagina owner” Sarah Silverman for a new spot addressing the wage gap for National Women’s Law Center. Silverman introduces viewers to the wage gap issue, poin ...
View Post Agencies | Brands | Campaigns | TV Droga5 Takes Diet Coke to the Car Wash By Erik Oster on Oct. 3, 2014 - 12:23 PM Droga5 has a new ad for Diet Coke taking the beverage to a somewhat unusual setting: the car wash. A girl pops open a bottle of Diet Coke while going through a car wash. Instantly, the car wash is transformed, as a choreographed s ...
View Post Agencies | Campaigns Diet Coke Moves Up a Class with Droga5 By Patrick Coffee on Sep. 22, 2014 - 2:43 PM Ogilvy may be handling the Coke Zero account now, but this new Droga5 campaign for sister brand Diet Coke would fit the client well: it’s all about the flavor, see… The “Economy Class” spot’s protagon ...
View Post Agencies | Brands | Campaigns | Digital | TV Droga5 Celebrates ‘Not Broken’ Families for Honey Maid By Erik Oster on Sep. 8, 2014 - 3:58 PM Earlier this year, Droga5 and Honey Maid celebrated families of all kinds with a campaign called “This Is Wholesome” that quickly went viral. Now, the agency continues its celebration of diversity with a new ad entitle ...
View Post Agencies | Brands | Campaigns | Digital | People Gisele Bündchen Stars in Droga5’s Latest for Under Armour By Erik Oster on Sep. 4, 2014 - 11:56 AM When Under Armour signed Brazilian supermodel Gisele Bündchen for an advertising contract, she received quite a bit of criticism over social channels. In the latest from Droga5’s “I Will What I Want” campaign, q ...
View Post Agencies | Brands | Campaigns | TV Droga5 Touts Jockey as ‘Supporting Greatness’ By Erik Oster on Aug. 21, 2014 - 3:48 PM Droga5 has a new campaign for Jockey, positioning the brand as, ahem, “supporting greatness.” The 30-second broadcast spot points to greats who have worn the brand, such as Babe Ruth, George S. Patton and Buzz Aldrin. ...
View Post Agencies | Campaigns Droga5 Challenges Newcastle Fans to Make Its Ads for Them By Patrick Coffee on Aug. 20, 2014 - 11:59 AM Droga5 knows user generated content. It also knows that UGC doesn’t have the best reputation in the ad world. We almost feel like this new spot calling on Newcastle fans to submit their “mediocre” photos to creat ...
View Post Agencies | Brands | Campaigns | TV Droga5 Inspires for Under Armour By Erik Oster on Jul. 31, 2014 - 11:32 AM Droga5 takes Under Armour in a different direction with a new campaign called “I Will What I Want” aimed at women, starring Misty Copeland, a soloist with the American Ballet Theatre. The spot opens with a young girl r ...
View Post Ad Biz | Agencies | Brands Toyota Taps Droga5 to Hype Hydrogen Fuel Cell Vehicle By Erik Oster on Jun. 27, 2014 - 12:07 PM Earlier this week, Toyota announced the consumer release of a new Hydrogen Fuel Cell vehicle in Japan, the U.S. and Europe slated for 2015. Now, AdAge reports, Toyota has chosen New York agency Droga5 for the car’s pre-launc ...
View Post Agencies | Campaigns 10 Minutes Without Your Phone Can Provide Water for a Child in Need By Erik Oster on Feb. 21, 2014 - 12:32 PM The latest iteration of Droga5’s UNICEF Tap Project (started all the way back in 2007) asks people to put down their smart phones for ten minutes to provide clean water for a child who needs it. Across the globe, 768 million ...