Droga5 Touts Jockey as ‘Supporting Greatness’

By Erik Oster 

Droga5 has a new campaign for Jockey, positioning the brand as, ahem, “supporting greatness.”

The 30-second broadcast spot points to greats who have worn the brand, such as Babe Ruth, George S. Patton and Buzz Aldrin. Then the spot takes a sharp left turn with a “what if” proposal involving Aldrin, and things quickly get pretty goofy. But then we suppose an underwear brand shouldn’t take itself too seriously.


Client Jockey International Inc.
Campaign Supporting Greatness
Title “Planets”

Launch Date 8/18/14
Agency Droga5 NY

Creative Chairman David Droga
Chief Creative Officer Ted Royer
Group Creative Director Scott Bell
Senior Copywriter Ryan Raab
Senior Art Director Dan Kenneally
Chief Creation Officer Sally­Ann Dale
Head of Broadcast Production Ben Davies
Broadcast Producer Bill Berg
Head of Brand Strategy Teodor Florea
Head of Communications Strategy Colleen Leddy
Senior Brand Strategist Matt Gardner
Digital Strategist Nick Maschmeyer
Account Director Matt Ahumada
Account Manager Brett Niebling

Client Jockey International Inc.

CMO Dustin Cohn
Integrated Marketing and Comms Director Jessica Burns
Advertising & Integrated Marketing Pierrette Hazkial

Production Company Smuggler
Director Guy Shelmerdine
DOP Eric Schmidt
Executive Producer Allison Kunzman
Producer Michaela Johnson
Editorial Work Post
Editor Cass Vanini
Assistant Editor Trevor Myers
Executive Producer Erica Thompson

Post Production The Mill
Partners Patrick Milling Smith / Brian Carmody