David&Goliath Brings Back the Hamsters for Kia

By Erik Oster 

To help launch Kia’s first electric vehicle, the Soul EV, the brand’s agency of record, David&Goliath is bringing back the Kia hamsters.

In the spot, entitled “Fully Charged,” several hamsters work in a high tech lab on the new Soul EV, and also turn a regular-sized hamster into a Kia hamster sized lady hamster, clad in a skin-tight leather outfit, which stirs their hamster loins. So the hamster scientist dudes run off to the pet store to get some more hamsters and turn up the party (which concludes with hamster dancing, of course).


The 60-second spot is set to the (horrible) unreleased Maroon 5 single “Animals” and will debut this Sunday during the MTV Video Music Awards. On September 2nd, a 30-second version of the spot will begin running on all major networks and cable, as well as YouTube, Facebook and Kia.com. The campaign will also include digital, OOH, POS, promotional, experiential and social elements. We’ve included the extended version of the spot above. People disturbed by the sexualization of small rodents should avoid watching. Fans of hamster dancing, on the other hand, can head here to learn the moves from the spot.

Credits – Kia Soul “Fully Charged”


Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Creative Director/Copywriter: Matthew Curry

Associate Creative Director/Art Director: Kristian Grove Møller

Copywriter: Courtney Pulver

Art Director: Michael JF Wilson

Executive Producer, Managing Director: Carol Lombard

Executive Producer: Paul Albanese

President: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Adam Blankenship

Account Supervisor: Nancy Ramirez

Executive Director, Head of Planning: Seema Miller

Managing Director Business Affairs: Rodney Pizarro

Business Affairs Managers: Tony Kim & Camara Price


Production Company: @radical.media

Director: Colin Jeffery

Executive Producer: Frank Scherma

Producer: Kathy Rhodes

Director of Photography: Toby Irwin;  2nd Unit DP: Greg Baldi

Production Designer: Tom Foden

Wardrobe Stylist: Anette Cseri


Special EFX: Legacy Effects 


Editorial: Union Editorial

Editor: Jim Haygood

Assistant Editor: Erik Jessen

Executive Producer: Michael Raimondi

Senior Producer: Joe Ross


Post-Production/VFX: MPC LA

Executive Producer: Asher Edwards

Producer/Deputy Head of Production: Mike Wigart

VFX Supervisors: Andy Boyd (3D Lead), Jake Montgomery (2D Lead)

VFX 3D Team: Ian Wilson, Stew Burris, Corinne Deorsay, Kristen Eggleston, Dameon O’Boyle, JT LawrenceHuisoo Lee, Aaron Hamman, Charles Trippe, Zach Dimaria, Michael Lori, Roxanne Zuckerman, Danny Garcia, Lee Par, Gizmo Rivera, Jackie Cooper, Jadan Duffin, Brady Doyle

Production Coordinator: Ashley Greyson

Grade: MPC LA

Colorist: Mark Gethin, Ricky Gausis


Music and Sound Design: Hum

Music Editor: Dan Hart

Sound Designer: Dan Hart


Audio Mix: Margarita Mix, Santa Monica


Mixer: Nathan Dubin