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SMFB Shows ‘Where Good Days Start’ for IKEA

By Erik Oster on Aug. 20, 2014 - 1:12 PM

Norwegian agency SMFB is launching a new integrated campaign for IKEA’s latest collection, which, for the first time, centers around an interactive video rather than a traditional television commercial (although there’ ...

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Agencies | Brands | Campaigns

Geox Puts Waterproof Shoes to the Ultimate Test, Develops New Form of Torture

By Erik Oster on Oct. 3, 2013 - 12:15 PM

Last year, Geox took their line of Amphibiox waterproof shoes to the rainiest place on earth: Cherrapunjee, India — which has an annual rainfall of around 12,000 mm. This year, Norwegian agency SMFB found an even more extr ...

Brands | Campaigns

Vitro, Asics Break Blocks and Paint Sidewalks in Latest ‘Stop At Never’ Tests

By Ella Riley-Adams on Sep. 11, 2012 - 1:36 PM

Last time we covered Asics’ ‘Stop at Never’ campaign, Vitro was running tests on the brand’s latest shoes. An athlete played tennis suspended upside down from a crane (proving Asics are form fitting), while a d ...

Brands | Campaigns | Digital

Vitro Puts Asics Shoes to the Test

By Kiran Aditham on Apr. 10, 2012 - 10:45 AM

We’ve seen Vitro try some nifty experiments to promote Asics before, but the MDC agency has stepped it up, so to speak, by testing the durability of its client’s various shoes in a project called “Stop at Never.& ...

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