View Post Ad Biz | Agencies | Brands | Campaigns | TV Sonos Visualizes Music in New Campaign By Erik Oster on Oct. 14, 2014 - 11:24 AM 72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually. Taking the notion that Sonos can transform your home literally, the sp ...
View Post Agencies | Campaigns 72andSunny Dives Deep into the Brew for Starbucks By Patrick Coffee on Sep. 29, 2014 - 5:57 PM The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve. The purpose of the spot is to recast Starbucks ...
View Post Agencies | Brands | Campaigns | People | Sports | TV LeBron Kicks Back with Family, Friends for Samsung Galaxy By Jordan Teicher on Oct. 30, 2013 - 9:05 AM We are now in the season of LeBron James commercials. He’s like Victor Cruz, only taller, better, richer, and not a Time Warner Cable lackey. If you happened to watch the opening night of the NBA season, you saw three differ ...
View Post Agencies | Brands | Campaigns | TV Hardee’s Gives Fans Close-Up Footage of its Hot, Steamy Biscuits By Bob Marshall on Mar. 4, 2013 - 1:15 PM Hardee’s/Carl’s Jr. seems to be in a constant marketing tug-of-war between using half-naked girls to sell their menu and attempting to move away from sexualizing their products entirely. When David & Goliath won th ...
Brands | Campaigns | Digital Let’s Spend Some Time with LeBron On His First Day Back, Shall We? By Kiran Aditham on Nov. 1, 2012 - 11:41 AM 72andSunny’s marketing blitz for Samsung continues with this new spot for the Galaxy Note II starring none other than LeBron James (whose other, more charitable ad for Samsung was launched simultaneously). We admit we were i ...
Agencies | Brands | TV With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over By Bob Marshall on Mar. 6, 2012 - 3:28 PM From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the ...