View Post Agencies | Brands | Campaigns | TV Adams&Partners Launches First-Ever thinkThin Campaign By Erik Oster on Jul. 18, 2014 - 1:28 PM Newly-launched Venice,California-based agency Adams&Partners have debuted the first-ever campaign for thinkThin, which positions the “nutritionally balanced high protein bars” as something you don’t have to f ...
View Post Agencies | People Adams Leaves Saatchi & Saatchi LA By Kiran Aditham on Nov. 13, 2013 - 9:42 AM We’ve received confirmation from those in the know that Chris Adams has parted ways with Saatchi & Saatchi LA, where he served as executive creative director for nearly three years. We’ve been told that Adams’ ...
View Post Ad Biz | Agencies | Brands | Campaigns | Digital | People | Social Media Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors By Bob Marshall on Jul. 25, 2013 - 3:56 PM About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace an ...
View Post Ad Biz | Agencies | Campaigns If Bottles Could Talk: Keep America Beautiful Personifies Recycling By Jordan Teicher on Jul. 17, 2013 - 1:29 PM The press release for the new 60-second recycling spot from Keep America Beautiful, the Ad Council, and Periera & O’Dell states that the average American generates 4.4 pounds of trash per day, but only recycles 35% of th ...
Brands | Campaigns Toyota’s Tundra To Tow a Gigantic Spaceship By Ella Riley-Adams on Sep. 17, 2012 - 1:25 PM Americans love consumption and firepower; any campaign that focuses on those concepts is bound to get us going. So when Toyota combined the power of cars and rocket ships, we took notice. The automaker’s latest campaign, ...
Brands | Campaigns | People Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet By Ella Riley-Adams on Jun. 12, 2012 - 1:35 PM Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. No ...
Agencies | Brands | Campaigns The New Toyota Camry Builds Itself By Bob Marshall on Oct. 14, 2011 - 3:29 PM From Saatchi & Saatchi LA comes a new campaign for Toyota’s 2012 Camry. Although the Camry is a thought of as a pretty bland-looking vehicle, Saatchi & Saatchi LA ECD Chris Adams asserts in the announce that for the ...
Brands | Campaigns | TV The Toyota Venza is for Baby Boomers, Millenials Need Not Apply By Bob Marshall on Jul. 7, 2011 - 12:00 PM It seems like a bold move, marketing a new vehicle toward baby boomers and away from younger buyers. But, hey, you don’t see many people under 40 cruising around in Pontiac Azteks (which the Toyota Venza sort of looks like), ...
Agencies Chiat LA Creative Tandem Takes Off for Saatchi By Kiran Aditham on Feb. 18, 2011 - 1:33 PM Literally moments after admitting to a few defections, Saatchi & Saatchi Los Angeles announced that it’s brought on two new executive creative directors, namely Chris Adams and Margaret Keene (guess which one is pictured ...
Agencies | People Chiat LA Appoints ACDs to Nissan Team By Kiran Aditham on Oct. 21, 2010 - 1:52 PM Despite some of the creative bleeding that’s occurred on the Pepsi/Gatorade side over the past several months, TBWA\Chiat\Day Los Angeles at least has some positive news to report in regards to its Nissan account. The agency ...