View Post Agencies | Brands | Campaigns | Sports | TV W+K New York Celebrates College Football Playoff with SportsCenter Spot By Erik Oster on Jan. 5, 2015 - 11:05 AM Last week, ESPN debuted a new spot in its ongoing “This Is SportsCenter” series created by W+K New York; this one celebrates the inaugural College Football Playoff. In the ad, entitled “Empty,” SportsCenter ...
View Post Campaigns | Sports | TV U.S. Midfielder Bradley Takes Center Stage in Latest SportsCenter Spot By Kiran Aditham on Jun. 5, 2014 - 11:21 AM With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the lates ...
View Post Agencies | Brands | Campaigns | Sports | TV | What The?? W+K New York Taps Strasburg in Latest for SportsCenter By Erik Oster on May. 19, 2014 - 10:36 AM W+K New York called on the services of Stephen Strasburg for the latest in their “This is SportsCenter” series and the Washington Nationals ace doesn’t disappoint. In the 30-second spot, “Frozen Lunch,̶ ...
View Post Agencies | Campaigns | Sports | What The?? ESPN Anchors Envy Rafa Nadal’s Swag in Latest Spot By Erik Oster on Sep. 10, 2013 - 10:51 AM Love it or hate it, Sportscenter has always been good at maintaining a certain tone across its ad campaigns. They’ve been running with the “star athletes in the ESPN office” schtick for what seems like forever, and it seems ...