Ad Biz Friday Odds and Ends By Kiran Aditham on Oct. 12, 2012 - 4:22 PM -Fresh off of a logo overhaul, Wendy’s CMO Craig Bahner proclaims that Chipotle and Five Guys are among the “new standard” when it comes to “fast casual dining.” -Speaking of overhauls, USA Today want ...
Awards | People And Finally, Your ADC Advertising/Integrated Juries By Kiran Aditham on Jan. 23, 2012 - 11:42 AM We promise to keep this short, but since you were all clamoring for it, we might as well give you the rundown of the Advertising and Integrated juries for the 91st Annual ADC Awards. You have already received notice that Natalie L ...
Agencies | Brands | Campaigns Would You Pay $300K for a T-Shirt? By Kiran Aditham on Oct. 25, 2011 - 11:57 AM Sounds like a preposterous question, doesn’t it? But yet it’s the basis of a new campaign from BBH New York and Threadless for UNICEF that aims to aid humanitarian efforts in the crisis-ridden Horn of Africa, which inc ...
Brands | Campaigns | Social Media Boost Mobile Turns Whiny Tweet into Ad By Bob Marshall on Apr. 13, 2011 - 2:31 PM Your blood pressure probably has yet to drop since Kraft and CP+B turned tweets about Mac and Cheese into advertisements. That date, March 28, will go down in history books alongside events like the Spanish Armada, the Liberation ...
Agencies | People Ari Weiss Heads to the East Coast By Kiran Aditham on Mar. 17, 2011 - 10:58 AM It only seems like yesterday that 180 LA creative director Ari Weiss was discussing “shrinkage” in relation to the agency’s campaign for Boost Mobile. My, how things change so quickly. Weiss has now packed his ba ...
Agencies | Campaigns | TV 180LA Salutes Rock Balladry/R&B in Sony Promo By Inocul8tor on Nov. 5, 2010 - 1:39 PM To create awareness and excitement for Sony’s new in-dash A/V navigation systems with TomTom technology, 180LA brings us a digital campaign that includes two music videos (one rock-themed, seen above, and another R&B-based a ...
Agencies | Campaigns | TV Boost Looks at the Life of a Giant to Promote ‘Shrinkage’ By Inocul8tor on Nov. 1, 2010 - 2:12 PM Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good ...