Boost Mobile Turns Whiny Tweet into Ad

By Bob Marshall 

Your blood pressure probably has yet to drop since Kraft and CP+B turned tweets about Mac and Cheese into advertisements. That date, March 28, will go down in history books alongside events like the Spanish Armada, the Liberation of France and the Day that Music Died. Holy Cheeseasaurus Rex.

Well, 180LA and Boost Mobile (of “Where you at?” fame) are doing it again…but with a twist. Instead of turning complimentary/stupid tweets into advertising gold, Boost is using tweets of people complaining as the basis of its campaign. Who doesn’t love it when people complain over social networks? As 180 LA tells us, “The campaign is not just about ‘taking a tweet and making a spot.’ It’s about Boost taking the anger and frustration that people are hurling at the wireless industry on the web and making it the voice of a marketing campaign.”


“Working Man” is one of three television spots to air for the campaign, with a full launch scheduled for May 16. By the way, that awesome song in the background is Aloe Blacc’s “I Need a Dollar,” which was most famously used as the theme song for HBO’s terrible, vapid but somehow very enjoyable series How to Make it in America. Credits after the jump.

Agency: 180LA
Executive Creative Director: William Gelner
Creative Director: Ari Weiss
Copywriter: Dave Horton
Art Director: Matthew Woodhams-Roberts
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Natasha Wellesley
Group Account Director: Chad Bettor
Account Director: Jerico Cabaysa
Account Executive: Cassie Jackson
Planner: Matt Johnson

Production Co.: Imperial Woodpecker
Director: Stacy Wall
DP: Carl Nilsson
Sr. Executive Producer: Doug Halbert
Producer: Timory King
Production Designer: Laura Fox
Stylist: Shadi Khastedai
Casting Company: Alyson Horn Casting
Casting Director: Alyson Horn
Shoot Location: Woodland Hills, CA
Shoot Date: 3/12 + 3/13