View Post Ad Biz Friday Odds and Ends By Kiran Aditham on Jun. 28, 2013 - 4:32 PM -W+K Portland, Nike Basketball and Kevin Durant tell us why “Summer Is Serious” (above, credits after the jump). -Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this ti ...
Agencies | Brands | Campaigns In W+K’s Latest for Nike+, Every Workout Becomes a Game By Ella Riley-Adams on Jul. 18, 2012 - 9:02 AM Anyone who’s gone running after a hard day knows the power of an active imagination. With every arm pump, you might be punching your boss in the face. With every stride, you’re building yourself into the powerhouse that will s ...
Brands | Campaigns Family, Friends, Elements Won’t Stop Nike’s Running Girl By Kiran Aditham on Oct. 24, 2011 - 10:54 AM It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of ...
Agencies | Brands | Campaigns Nike Hits the Streets for ‘Copa Barrio’ By Bob Marshall on Jul. 6, 2011 - 2:29 PM The Copa América is a soccer tournament that pits 10 South American national teams against each other for bragging rights and glory. As it’s one of the most watched sporting events in the world, W+K Amsterdam and AKQA Londo ...
Campaigns W+K Teases Nike ‘Black Mamba’ Film By Kiran Aditham on Jan. 31, 2011 - 1:03 PM It looks like Kobe Bryant’s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out tease ...
Campaigns | People LeBron Poses Rhetorical Question, Addresses Backlash in New Nike Ad By Kiran Aditham on Oct. 26, 2010 - 10:15 AM With the Miami Heat set to tip off the NBA season tonight against the Boston Celtics, it’s rather timely that W+K Portland unveils this Nike spot called “Rise” starring Heat forward and two-time reigning MVP LeBr ...