Family, Friends, Elements Won’t Stop Nike’s Running Girl

By Kiran Aditham 

It took the joint efforts of W+K’s Portland HQ and Sao Paulo branch to come up with this new sport for Nike, which arrives just a week after AKQA launched its own running-themed piece for Nike+. Maybe it’s that time of year to motivate people to get off their asses and get in shape (but wait, isn’t it almost winter?). Whatever the case, W+K’s latest Nike work features an athletic, extremely focused gal who is undeterred by whatever life throws at her and can give Forrest Gump a run for his money (Rocky doesn’t stand a chance, but we’re somewhat reminded of his classic jog through Philly here). The spot, dubbed “Some Time Together,” promotes Nike’s Lunarglide + 3Shield line and will be complemented by weekly “Never Stop Running” challenges on Facebook and other social media channels. Credits after the jump.

Creative Directors    Alberto Ponte / Ryan O’Rourke
Copywriter    Dylan Lee / Icaro Doria
Art Director    Guillermo Vega
Producer    Felicia Glover / Endy Hedman
Account Team    Vanessa Miller / Catherine Wolpe
Executive Creative Directors    Mark Fitzloff / Susan Hoffman
Agency Executive Producer    Ben Grylewicz
Project Manager    Krissy Brunsman


Production Company    Park Pictures
Director    Glue Society
Line Producer    Michelle Currider

Editorial Company    Joint
Editor    Kyle Valenta
Post Producer    Shelli Jury
Post Executive Producer    Patty Brebner

VFX Company    A52
VFX Supervisor    Megan Meloth
Flame Artist    Paul Yacano
Titles/Graphics    W+K Studio

Music+Sound Company    Nelson Riddle
Song (if applicable)    Lolita Ya-Ya

Mix Company    Eleven
Mixer    Jeff Payne
Producer    Caroline O’Sullivan