View Post Ad Biz | Agencies | Brands | Campaigns Heat, Hungry Man Unleash ‘Shadow’ for EA’s ‘Titanfall’ By Erik Oster on Mar. 12, 2014 - 11:24 AM Heat and their production partner Hungry Man have released a new spot for Xbox One crown jewel exclusive and E3 critical darling Titanfall, which just had its North American release yesterday. The new, 60 second spot (there’ ...
View Post Ad Biz | Agencies | Brands | Campaigns | TV BBH NY Teams Up with The Corner Shop to Plug Playstation Plus By Erik Oster on Feb. 21, 2014 - 2:43 PM BBH New York have teamed up with production company The Corner Shop to produce this new spot promoting Sony’s new Playstation Plus network. The 1:19 spot continues the trend of depicting gamers in real-life situations mirror ...
View Post Agencies | Brands | Campaigns | Digital | TV Let Us ‘Join Together’ for W+K’s Celebration of Sony Artistry, Engineering By Erik Oster on Jan. 13, 2014 - 5:19 PM If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland’s “Join Together” spot for Sony, which will run for the next six weeks. The new work (perfectly set to The Who̵ ...
View Post Ad Biz | Agencies | Brands | Campaigns CP+B, Xbox One Take Different Approach with ‘Lost’ By Erik Oster on Jan. 13, 2014 - 12:17 PM Last October/November, CP+B helped launch Xbox One with a series of TV spots designed to show off how with the next-gen system “games and entertainment are no longer separated.” Well, following a series of Playstation ...
View Post Ad Biz | Brands | Campaigns | People RPA Taps Michael Bolton as ‘Talent’ for ‘Happy Honda Days’ By Erik Oster on Nov. 18, 2013 - 12:10 PM If there’s one thing the Internet loves (aside from cats and pornography), it’s cheesy celebrities from bygone eras. This has accounted for the revival of figures like Rick Astley, who has reemerged in the public cons ...
View Post Ad Biz | Agencies | Brands New CP+B Spots for Xbox One Tackle Retirement, Relationship Issues By Erik Oster on Nov. 12, 2013 - 10:34 AM With the Xbox One’s November 22nd launch date looming ever nearer, CP+B’s marketing blitz for Microsoft’s next-gen system continues with two new spots. Coming on the heels of the “Invitation” spot re ...
View Post Ad Biz | Agencies | Brands | Campaigns GSD&M Launch Zales Holiday Campaign with ‘Balloons’ By Erik Oster on Nov. 5, 2013 - 10:49 AM GSD&M has Zales’ “Let Love Shine” holiday campaign with the spot “Balloon,” featuring the surprisingly not terrible music of Lord Huron. I say “surprisingly not terrible” because of th ...
View Post Ad Biz | Agencies | Brands | Campaigns | People Activision, 72andSunny Bring the House Down with ‘Epic Night Out’ By Jordan Teicher on Nov. 4, 2013 - 12:24 PM “Epic Night Out,” the splashy new 90-second Call of Duty: Ghosts spot from 72andSunny for Activision, is indeed epic, and easily riffs on the four-guys-who-have-fun-in-danger motif made popular by The Hangover. There ...
View Post Ad Biz | Agencies | Brands | Campaigns Microsoft, CP+B Send Xbox One ‘Invitation’ By Erik Oster on Oct. 25, 2013 - 11:03 AM I may be something of a Sony loyalist, but I’ve got to admit CP+B’s new spot “Invitation” makes the Xbox One shine. Even some of Sony’s biggest fanboys might concede it looks a lot better than the rec ...
View Post Agencies | Campaigns 72andSunny Waxes Nostalgic in New Spots for Samsung Galaxy Gear By Erik Oster on Oct. 7, 2013 - 4:11 PM 72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear. The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget an ...