Halloween tends to lend agencies a certain leniency with how over-the-top, ridiculous and gory they can make their ads. Even so, Superior’s new ad for Lithuanian mineral water brand Vytautas stretches the limits of appropriateness for even this holiday, and is easily the most fucked up Halloween ad you’ll see this year.
Superior teamed up with director Tadas Vidmantas, who was responsible for this spec ad, which Adweek named “the single craziest commercial of 2012” for the ad, which debuted online yesterday. In the spot, a man is visiting his friend, who lies unconscious in a hospital bed and enjoying a Vytautas. Then he gets the idea to replace the friend’s IV with a bottle of Vytautas, reviving and, uh, arousing the friend as a nurse walks in. What happens next is unexpected, to say the least, and involves flying buttons causing considerable damage. You really need to see it for yourself above because it kind of defies description. And, yes, this is a real ad (not a spec). According to Adweek, there’s even a (slightly tamer) broadcast version for Lithuanian television. The bar for Halloween craziness in advertising has officially been raised, or lowered, depending on your point of view.
Client: Vytautas Mineral Water
Director: Tadas Vidmantas
Producer: Asta Liukaityte