Star Tribune Selects Code and Theory for Digital Relaunch

By Kyle O'Brien 

Star Tribune Media Co., the largest news organization in the Midwest, has selected Code and Theory as its digital agency of record to relaunch its web and app properties.

Like many local media organizations, the Star Tribune, based in Minneapolis, is at a pivotal moment—redefining its core purpose and business model for the digital age through a new tech stack, partnerships and strategic objectives. The media company looks to create a leading model for local news in America. This model will include a newly refreshed web and app presence set to launch in the fall.

The agency will help accelerate the Star Tribune’s mission of building a better Minnesota by connecting the people, ideas and stories that strengthen its communities. Working with the Star Tribune’s product, design and engineering teams, Code and Theory will engineer a modern web and app system for readers and advertisers.


“Through refreshed technical, design and product systems, we are going to work together to reimagine what ‘local’ coverage and connection means in the age of digital. We want Minnesotans to know that we are thankful for their support and the Star Tribune will be there for them for the long haul. There was no better agency than Code and Theory to lead this charge,” said Star Tribune chief product officer Aron Pilhofer in a statement.

Founded in 1867, the Star Tribune’s new digital presence will center its product and features around its ability to cover local news in a way that connects with its readers.

Having launched more than 200 websites for companies, including Bloomberg, Vogue and the LA Times, Code and Theory has a strong basis for implementing content and publishing across digital experiences.

“It’s not every day that you get to help reinvent an iconic, 157-year-old business that means so much to so many. No one knows Minnesota and the Midwest as well as the Star-Tribune,” said Code and Theory CEO Michael Treff in a statement. “We are going to distill all that makes it distinct to its readers, and advertisers, to create a modern and performant digital experience. This new platform will not only differentiate the Star Tribune, it will allow it to lead the next wave of evolution for local media.”