Monday Stir

By Kyle O'Brien 

-Cities around the world have begun using titanium dioxide coatings for their ability to absorb airborne pollution. These coatings are usually applied to buildings and roadways. Now, Volkswagen Canada has found a novel new way to use them. As part of their campaign to show people that “Electric Feels Good,” Volkswagen has created a car cover, custom-fit for the all-electric ID.4, that absorbs airborne pollution. When activated by daylight, the coating absorbs pollutants from the surrounding environment, which are then broken down into inert organic compounds. The car cover was created in partnership with nanotechnology company FN Nano, and Volkswagen Canada’s agency partner Taxi/Type1 was responsible for the car cover concept, prototyping and packaging design.

-To save the $7 million for one 30-second ad in the Super Bowl, many brands and agencies have taken to the idea of brand activations and ads before the game.


-Speaking at ADWEEK’s Outlook 2024 event, Donna Sharp, managing director at MediaLink, said that the next 12 months will see marketers rethink the traditional “4Ps” of the marketing mix—product, price, place and promotion.\

-Also at Outlook 2024, Orchard’s David Kolbusz and Haleon (Tums) senior director Jissan Cherian talked about taking risks in creative marketing, and the pitfalls of being boring.

-As one of the key activations at the Sundance Film Festival, DoorDash partnered with Wavemaker to debut a pop-up convenience shop that showed that the brand does more than just restaurant delivery.

-Take a look at why pasta brand Barilla is mindful of food waste and made a TikTok series about what to do with leftover pasta because of it.

-What started as an internal gift delivered to 14 parents at agency Marcus Thomas who had babies last year is now getting an international audience thanks to Cribs for Kids, an organization that exists to prevent infant sleep-related deaths by educating parents and caregivers on the importance of practicing safe sleeping for their babies and by providing portable cribs to families who, otherwise, might not be able to afford a safe place for their babies to sleep. The agency used classic building blocks and visually arresting fonts to capture essential messages like “baby sleeps on its back, and that’s that.” The sheets, which are now being produced and circulated by Cribs for Kids, will be available to some of the 1,800 partners the international organization has throughout the globe.

Marcus Thomas developed a Sleep Sheet with Cribs for Kids.