David Hackworthy, a planning veteran of several agencies on both sides of the Atlantic, has been promoted to chief strategy officer for both the Saatchi & Saatchi and Fallon networks.
Hackworthy will remain in London and work on new business/key clients while providing the requisite strategic direction across key accounts.
After beginning his career client-side, he stepped into the agency world in Australia before moving overseas, where he was CSO for TBWA\Chiat\Day’s New York office. He later returned to London for another strategy gig, this one at DDB; after leaving to co-found The Red Brick Road, he joined Fallon in 2013.
In the new role, Hackworthy will continue to run strategy for Fallon’s London office, but will also hire a new head of planning to work with himself and Gareth Collins, who left AMV BBDO in May to become Fallon London’s new CEO.
Senior describes Hackworthy as “one of the biggest strategic brains in the business,” calling his promotion “a new era for Saatchi & Saatchi.”
Hackworthy himself adds:
“The Saatchi & Saatchi ‘Nothing Is Impossible’ spirit is a particular passion of mine, and I can’t wait to get started.”