Wallop Film Welcomes Viewers to Claremont

By Erik Oster 

Vancouver-based agency Wallop Film launched a campaign to boost tourism to the Los Angeles suburb of Claremont.

The spot champions the town, which has a population of 35,000, as “the best kept secret in L.A.” while touting its boutiques and culinary scene and working in its share of Wes Anderson-inspired quirk. Its allusions to the filmmaker, also seemingly the muse behind W+K London’s “The Messenger” for Arla Skyr, are quite intentional, as the creative team at Wallop brushed up on the director’s signature techniques before making the spot, with color palette selections and characters also clearly inspired by Anderson’s style. “Claremont has a certain charm and playfulness to it that we felt connected with the Wes Anderson aesthetic,” Wallop Film director Martin Glegg told Adweek.

Indeed, Wallop relied on some of the town’s citizens for the shoot, and found plenty of quirky locations to feature, such as the Folk Music Center which made for a very Anderson-inspired shot of a wall lined with string instruments. “We used a lot of the community in the shoot,” Glegg explained to Adweek. “For example, we used extras that were based in the town and also the local school marching band for the final street scene.”



Creative Agency: Wallop Film
Director: Martin Glegg
Producer: Pippa Stowell
Executive Producers: Ryan Clarke and Stephen Saugestad
Agency Producer: Ron Antonette
Director of Production: Naim Sutherland
1st AC: Nick Forte
Gaffer: Paul Fabian
Grip: Oliver Lewis
Grip: Jefferson Strouse
Aerial Footage: Shane Latham
Composition: Charlie Jefferson
Sound Design: Jeff Yellen
Coloring: Rob Neilson