Saatchi London Crafts Ode to Bathrooms for Bathstore

By Erik Oster 

Saatchi Lonon launched a new spot for U.K. bathroom retailer Bathstore, paying homage to the bathroom itself.

The 60-second spot opens with a camera slowly entering a bathroom while the voicoever begins, “There’s a room in your home where big things happen” (Dude Wipes would probably have something to say about that one). “A room for your weaker moments,” the voiceover continues, “clarity, with a head full of shampoo.” As bathroom scenes unfold, a blue rubber duck witnesses every moment, which can’t help but bring to mind Droga5’s Quilted Northern campaign. After firmly establishing the importance of the bathroom, the spot ends with the tagline, “Bathrooms Matter.”

Most people don’t think a lot about bathrooms. You go in, do your business and forget about it. The approach works then, because it forces viewers to reconsider their relationship with the room, which presumably could get them thinking about an upgrade from Bathstore. A mix of evocative copywriting, good voiceover skills and directing keep the spot from seeming ridiculous or overreaching.

Credits:

Creative Agency: Saatchi & Saatchi
Production Assistant: Georgie Hammond-Chambers
Producer: Marie Hughes
Planner: Paul Warwick
Executive Creative Director: Rob Potts & Andy Jex
Copywriter: Gemma Phillips & Mark Slack
Art Director: Mark Slack & Gemma Phillips
Account Director: Katrina Bain

Production Company: In-house
Director: Roman Valent

Offline
Producer: Joe Myers
Editor: Final Cut

Post Production House: Electric Theatre Collective

Media Agency: Manning Gottlieb OMD

Audio Post Production: Factory Studios

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