Sasquatch Joins the NFL in New Carmichael Lynch Jack’s Links Campaign

By Patrick Coffee 

So here’s an interesting entry in the Sponsored Content genre: Jack’s Links mascot Sasquatch teams up with Sports Illustrated to promote both the pending NFL season and a certain brand of the dried, beefy jerky.

We’ll let Boomer Esiason and Amani Toomer do that thing they call “acting”:

‘squatch sounds like another maybe-promising prospect who doesn’t quite deserve all the press attention.

But wait…


On day two of ‘squatch watch, Boomer wonders whether the new guy’s talents might just be a little TOO raw:

Next, the offensive tryouts aren’t going so well for Mr. Sasquatch:

In the fourth and final episode, the Packers’ Clay Matthews (who doesn’t worry about the critics) tries to take this hairy mess from the amateur he is to the star he was destined to become:

Can’t say we’re surprised to learn that he likes his men big and hairy, but he’s definitely not quite eight feet tall.

This campaign marks Carmichael Lynch’s first time working with the Sports Illustrated Branded Content Studio, and director of consumer engagement Neil Goodspeed says, “Leveraging an emerging platform of a trusted partner like Sports Illustrated is a great opportunity to deepen the connection between Jack Link’s and our target audience.”

Yes, there are GIFs.

Now let’s see the brand do something with those rednecks from Finding Bigfoot.