Revolving Door Agency Moves: CNC Agency, Live & Breathe, TripleLift & More

By Kaila Mathis 

This week, we have new clients wins, agency partnerships and future forward product launches.

Alibi Music

Production music company Alibi Music signed a new sync agency for Canada, Cadence Music Group. The group will now exclusively represent and license Alibi’s music and sound effects for use by Canada-based businesses and productions.


CNC Agency

Experiential marketing agency CNC Agency, or Coffee ‘n Clothes, launched the CNC Innovation Lab. The new division powers activations that blend creativity and technology to drive innovation for global brands.

GMD Gaming Agency

GMD Gaming Agency, with over 12 years of experience in the video game market in Brazil and Latin America, has launched the GamePlay First service, which aims to create immersive experiences for brands that are increasingly interested in actions within the gaming universe.

Gunpowder Inc.

Lifestyle agency Gunpowder Inc. has added Rocky Mountain Elk Foundation (RMEF), a conservation organization, to its growing client roster. Gunpowder will provide public relations strategy and implementation to help RMEF advance its mission of ensuring the future of elk and other wildlife.

Leo Burnett

Vodafone UK has appointed Leo Burnett as its new strategic and creative agency, following a highly competitive pitch process that kicked off in September and was run by the AAR. The agency will create a platform for Vodafone UK, developing all ATL and digital comms for the brand. The first work will launch this summer.

Live & Breathe

Creative agency Live & Breathe partnered with Real Techniques to launch its 2024 brand awareness campaign. Created alongside media partner MI Media, the campaign will work to show the brand’s customers that they matter as much as its products.


Asda has appointed SMG, the U.K.’s leading independent retail media operator, as its new retail media network (RMN) partner. SMG will manage the retail media planning and retail media operations functions of Asda business.

The Union Group

The Union Group agencies, The Union and Union Direct, won two competitive pitches to secure their joint spot as ScottishPower’s lead creative agency. The two agencies will participate in a three-year contract promoting the company’s energy products and services to business and consumer audiences.


TripleLift partnered with ID5 to enable advertisers to effectively target consumers with their own first-party data and other first-party data across the web. By integrating with ID5, TripleLift can now enable brands and agencies to scale data across environments without using cookies or IDs.