Agencies this week are celebrating new product launches, partnerships, agency of record appointments and campaign launches.
Amin Worldwide awarded the top performing agencies of the year at its third annual Globey Awards. Signal Theory won best in show for its John Deere campaign, Doe Anderson won most creative for a Maker’s Mark campaign, Avidly and Planit both won most effective and Simantel and Trone Brand Agency won most collaborative.
St. Louis-based agency Bravo won platform at the 2023 MarCom awards. The award was given for the team’s body of work achievement.
DLMDD and Saatchi and Saatchi partnered to relaunch Direct Line’s iconic sound identity, “The Bugle.” One of the most famous sounds in U.K. advertising, it has not been heard for over 10 years, and is now being revived in the form of a new sonic logo and hero brand anthem.
Exverus was named as the official media agency for TMRW Sports Group. The sports group, founded by Tiger Woods and Rory McIlroy, will lean on the agency for digital, traditional and OOH media campaigns supporting its new tech-driven golf league, TGL presented by SoFi.
Happylucky has been declared as a Certified LGBT Business Enterprise through the National LGBT Chamber of Commerce Supplier Diversity Initiative. The agency aims to break down historical bias and prejudice present in traditional firms.
Havas expanded its partnership with Adobe to enable all of its agencies to leverage Adobe generative AI. These capabilities will enable them to deliver unparalleled personalized customer experiences.
Huge announced its 10 huge moves for 2024 in the second edition of Huge Moves Magazine. The top moves are focused on AI governance, consumer healthcare, sustainability and cryptocurrency.
Iris was selected as Wellstar Health System’s agency of record for brand strategy and creative. The agency will lead the development of forward=thinking campaigns for Wellstar.
NPAW launched Publisher Analytics, a content optimization tool to help media publishers and editorial teams enhance user engagement with insights into user behavior and preferences.
We Are Rosie
We Are Rosie launched a new managed services practice to offer clients full-service project delivery. The service offers brands and agencies the ability to leverage more than 20,000 independent marketing specialists and creatives for deliverables-based projects and initiatives.
Zefr partnered with Meta to launch an expanded AI-power brand suitability solution. Now available on Facebook and Instagram Reels, the tool enables advertisers to explore new reach opportunities and engage a wider audience.