Thursday Stir

By Kyle O'Brien 

-For many people, burps are gross and a sign of disrespect, but not for kids. And not for World Vision Canada, where a burp is the sound of a successful food delivery and one less child going hungry. In partnership with the UN World Food Programme, World Vision Canada has been making a palpable difference in its efforts to eradicate childhood hunger, feeding 2.8 million people every year. Due to its efforts, a growing number of kids now know the joy of letting loose a satisfied post-meal burp. To acknowledge that, Toronto agency Broken Heart Love Affair created “Burp,” a film to encourage people to donate to a cause that feeds the world’s hungry and allows for a few satisfied burps.

-Adweek looked at how TV marketing has changed amid the entertainment work stoppages.


-Use this weekend to catch up on the latest Adweek podcasts. On Brave Commerce, Sharon John of Build-A-Bear Workshop talks about brand licensing and consumer-centric approaches.

-On the latest Speed of Culture podcast, The Washington Post’s Taylor Lorenz discusses the transformation of journalism in the digital era.

-The latest Marketing Vanguard talked with Mayur Gupta, CMO of Kraken talked about navigating the intersection of marketing, technology and mission-driven growth.

-On Young Influentials, the host talked with Euni Lee, senior director of original content, digital and influencer marketing at Activision Blizzard, and Daniela Rodriguez, director of global marketing for Blizzard Entertainment.