As Fall continues, agencies around the world are pursuing and receiving awards, engaging in partnerships and acquisitions and launching new campaigns.
Azerion
Azerion acquired French-based digital advertising technology platform Hawk. The companies will work together to provide advertisers and agencies with easy access to large audiences in emerging areas.
Bader Rutter
Bader Rutter was chosen as the agricultural public relations agency of record for John Deere. The agency will shape the brand’s story around its U.S. and Canada production and precision agriculture and small agriculture divisions.
Barrett Hofherr
Barrett Hofherr was selected as the new agency of record for Habit Burger Grill. The agency will work to create innovating marketing campaigns to bring the brand to the forefront of cultural conversation.
BBH USA
BBH USA was chosen as the lead creative agency for Quest Nutrition. The agency will manage brand strategy and creative platform, leading the inter-agency team across campaigns.
CNC Agency
Consumer-facing coffee brands Coffee ‘n Clothes launched CNC Agency. The creative experience agency will deliver immersive brand experiences to blur the lines between physical and digital worlds.
Crosby Marketing Communications
Crosby Marketing Communications hosted its annual Inspiring Actions That Matter day of service. This year, it helped transform the Boys and Girls Club of Annapolis and Anne Arundle County’s headquarters into a more welcoming, fun and functional environment.
Ebiquity
Ebiquity partnered with GOA Marketing to empower brands with unparalleled insights and strategies for optimizing Google ad campaigns. The partnership enables advertisers with access to comprehensive and actionable insights about their campaigns’ performance.
Feigley Communications
Feigley Communications earned prestigious recognition as one of the top 100 fastest growing companies operated by a Louisiana State University graduate this year. The list named Feigley Communications as the 19th rank overall, and the top marketing firm mentioned.
Fox Agency
Fox Agency was chosen to lead global brand initiatives for OVHcloud, Europe’s largest cloud provider. The agency will redefine the company’s brand and execute brand awareness activities across global markets.
French/West/Vaughan
French/West/Vaughan was chosen as the public relations partner for PureTalk’s $10 million veteran debt forgiveness program. The agency will work to raise awareness for the program, which offers financial support for more than 6,500 U.S. veterans and their families.
Freuds Group
Freuds Group acquired street art content creators Lawless Studio. Lawless was founded by Josh Moore and works with visual artists to support brands, charities and companies communicate through art.
GreenBanana SEO
GreenBanana SEO is celebrating its 15th anniversary. In this time, it has been honored on the Inc 5000 three times and was recognized twice as one of Massachusetts’ fastest-growing companies.
Horizon Media
Horizon Media was chosen as the agency of record for Blockchains. The agency is tasked with reinforcing Blockchains’ position as the premier purpose-driven web3 technology innovator.
Improve Comunicaciones
Improve Comunicaciones was chosen as Global Health Marketing and Communications’ exclusive agency partner in Mexico. The acquisition strengthens GHMC’s offerings in Latin America.
Kepler
Kepler launched Kepler Creative, an integrated, AI-driven creative offering. The new services leverage 200 millions data points per minute to enable Kepler team members access to deeper marketplace insights, audience personas and management of full funnel campaigns at high speed.
Known
Known was selected as the strategic and creative agency for the National Parks Foundation. Known will work to inspire visitation and support for the organization’s national parks.
Kroger Precision Marketing
Kroger Precision Marketing partnered with Scope3. The partners will conduct the first ever carbon emissions measurement study for retail media.
Luckie & Co.
Luckie & Co. was chosen as the marketing partner for the launch of Southern Research’s community health catalyst platform. The agency will develop the platform’s brand strategy and positioning, creative and omnichannel strategy and program.
M&C Saatchi London
M&C Saatchi London worked with Dreams to launch a £4 million brand campaign. Starring Gillian Anderson, the campaign works to further the growth of the brand and drive consideration among its audience.
Mediahub
Mediahub was selected as the North American media agency of record for ultra-luxury travel company Silversea. Mediahub will lead the cruise line’s North American media planning, buying, data and audience strategy.
Motion Agency
Motion Agency acquired Cincinnati-based agency Rick Miller Communications. The acquisition expanded Motion Agency’s footprint across the Midwest and nationwide.
New York Festivals
The New York Festivals 2024 NYF Health Awards are now open for entries. The award show focuses on celebrating excellence in healthcare, wellness and pharmaceutical advertising.
PriceWeber
PriceWeber received 32 awards at the PRSA Bluegrass Landmarks of Excellence awards. The awards recognized accomplishments for work with clients like Access Ventures, The Hershey Company and Ford Trucks.
Signal Theory
Chili’s selected Signal Theory as the agency of record for its menu design suite. The agency will work to redesign various menus for the restaurant chain, including tablemenus, feature cards, bar menus, multimarket tests and food photography.
Spark
Spark launched its Stoked 2023 program to aid nonprofits with pro bono branding services. A chosen organization will benefit from a rebrand or creative campaign concept valued at $100,000 at no cost.
Telly Awards
The 45th annual Telly Awards announced a call for entries under its new “Beyond the Frame” theme. The theme is an exploration of possibility beyond surface-level visuals and traditional techniques.
The Secret Little Agency
Following a highly competitive closed-door pitch , Ikea Singapore has appointed independent creative agency The Secret Little Agency as its new lead creative agency of record. The Secret Little Agency’s remit includes all integrated campaigns, marketing strategy, product campaigns, digital and social communications development and more.
The WARC Awards
The WARC Awards for Effectiveness 2024 are now open for entries. There are twelve total categories and five regional competitions, with gold regional winners progressing to compete globally for the Grands Prix.
Uproar PR
Uproar PR is an honoree of Inc. Magazine’s prestigious power partner awards. The list recognizes B2B organizations across industries providing game-changing support for small businesses.
Walz Tetrick
Walz Tetrick was named as the new media agency for Helzberg Diamonds. The agency will lead account management, media planning and buying, research and general marketing consultation.