-With Halloween creeping up, Twix has released a couple of spooky silly spots. Created by The&Partnership, the ads feature Halloween monster encounters that highlight how candy fans don’t just get “more” with a Twix, they get “More-errr,” with the monsters supplying the “errr” part.
-Also on the Halloween front, an ordinary row house in Queens has been transformed into an artistic jack-o-lantern as imagined by digital street artist @djbehar. The carved eyes of the giant pumpkin house open by pulley, unveiling a majestic chandelier whose light bulbs are pumpkin seeds and a spiral staircase also crafted from seeds. The digital takeover is part of an ongoing series crafted by agency SuperHeroes on behalf of Lenovo’s new Yoga Pro 9i laptop, which powers the mixed reality art.
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-At the ANA Masters of Marketing conference, a study found that the term “woke” didn’t cost Target and Bud Light a bunch of money in 2023: It was those brands’ failure to stand by their commitments to social causes.
-The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber.
-Unilever announced that Esi Eggleston Bracey, who currently leads its U.S. business and oversees the personal care division across North America, is set to take on the new position of chief growth and marketing officer.