This edition of agency moves is complete with transitionary innovation, new brand launches and creative collaborations bringing us into a new era of advertising. Let’s see who’s creating the industry path forward this week.
50,000feet
50,000feet worked with NorthWest Healthcare Properties to refresh its brand and materials. The collaboration included brand positioning strategy, competitive analysis, competitor auditing and the defining of the brand’s personality and tone.
AiAdvertising
AiAdvertising, an adtech company focused on harnessing artificial intelligence and machine learning to eliminate waste and maximize on digital ad spend, signed on with GloriFi. AiAdvertising will use its campaign performance platform to build upon GloriFi’s successful soft launch.
Anagram
Anagram, a new full service media agency, just officially launched during Advertising Week in New York. The agency will serve to help brands at any scale navigate omnichannel consumer experience and drive growth through personal connection.
BBH Dublin
BBH Dublin signed on as the founding client of Ireland’s Institute of Creative Advertising and Design (ICAD)’s creative education program, Upstarts. Upstarts is a six-month program teaching young creatives practical skills like responding to a brief, connecting them to mentoring and networking opportunities and showcasing their work at an end-of-program exhibition.
DesignStudio
DesignStudio, a global design agency, has established a presence in New York City with a new studio space in Hunters Point, Queens. Richard Swain joins as principal, Americas, Eric Ng as executive creative director and Alexis Sellal as creative director.
Eidgensi
The world’s first web 2.5 media agency, Eidgensi, launched as an advertising, brand and customer experience agency for the web 2.0 to 3.0 transition. Bridging the gap between current digital innovation, the agency offers traditional web 2.0 services with a 3.0 twist through tools like blockchain technology.
IPG Mediabrands
IPG Mediabrands, alongside its intelligence arm Magna, released the fourth issue of its Media Responsibility Index. The initiative raises industry awareness and standards for harm reduction for brands and consumers in the advertising industry.
Novus
Fintech and commerce company Super chose Novus as its media partner. Novus will promote Super and its services through locally-targeted media planning and buying.
Publicis Santé
Publicis Santé, a bespoke solution within Publicis Groupe, was chosen as the media agency of record for Pernod Ricard USA. The agency will help the wine and spirits company accelerate delivery of omnichannel experiences and personalization to scale conversions and growth more rapidly.
Squeak E. Clean Studios
Champion signed Squeak E. Clean Studios to its roster for East Coast representation. The studio joins a diverse clientele including Agile, Drool and Florence.
VMLY&R
VMLY&R launched “The Home of Connected Brands,” an immersive experience helping clients innovate in order to fuel growth. The experience allows consumers to transport into a universe where brands sit seamlessly into their homes, work and outside environments.
The Working Assembly
Creative branding agency The Working Assembly launched Work Type, a foundry specializing in the creation and production of unique typefaces for retail and custom use. Two typefaces will be launched on Monday, October 31, including TWA Brik and TWA Assembly.