Friday Stir

By Kyle O'Brien 


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-Just in time for Halloween, Atlanta-based agency Chemistry has launched a social media effort on its channels that invites clients and prospects to “Scare Us!” Chemistry is asking for clients to share their most gruesome business problem. In return, Chemistry promises to bring some creative solutions. “No Tricks. Our Treat this time. DM us by 10/31 with whatever’s giving you nightmares and we’ll let you know if it’s terrifying enough for us to take a stab,” said the agency.

-Creator burnout is real, with the poor mental health of many influencers a growing concern.

-Chase has launched a new campaign by agency Droga5 starring Michael B. Jordan, with a 30-second spot showing the actor enjoying some of the perks of the Chase Sapphire Reserve card.

-A health insurer out of New Zealand is turning “Sweet Caroline” into a touching analogy about the healing power of community.

-Holiday ads are here, and at Neiman Marcus, the directive for Holiday Shopping Season 2022 is crystal clear: Experiences are the ultimate luxury.

-Virgin Group is trying to defend its brand against Heineken’s attempt to invalidate its trademark of the “Virgin” name ahead of the release of non-alcoholic beer.

-To celebrate the season 19 premiere of MTV Cribs, Cincinnati agency Curiosity decided to do some “cribbing” of its own, with a guided tour of its new office. Featuring an in-house studio, rooftop patio, and “sick” drink fridge, agency influencer Jenna Mason doesn’t hold back on this candid tour of what it’s like to work at the hottest shop in the Midwest. Mason captures the tone of the MTV hit with perfected dry wit.