This week, we’re seeing a ton of advancement across innovative technology, like AI and AR, as well as some first-of-its-kind partnerships between emerging and powerhouse brands.
Alt League Agency
Meredith Chase and Liz Valentine joined forces to launch Alt League, an independent mobile-first agency. The agency is purpose-built for today’s brand challenges and how people want to work today, including remote work, minimal overhead and innovative technology.
Bernstein-Rein
Bernstein-Rein was chosen as the first U.S. visual identity and brand agency for Kids and Company. The agency will lead comprehensive positioning, brand strategy, naming and visual design in the U.S.
Beyond Fifteen Communications
Beyond Fifteen Communications won gold recognition from Bulldog Reporter for its thought leadership campaign. The campaign was recognized for enhancing Dr. Talal Aslaleem’s brand visibility and establishing him as an authority on infidelity and affair recovery.
Camelot Strategic Marketing & Media
Camelot is working with commerce data platform Attain. The partnership aims to provide best in class connected TV strategy to its brand clients.
Code and Theory
Code and Theory debuted Beyond Words, an inclusive language guide and certification program. The resource will serve as the basis for the all-staff certification for employees, as well as a guide for brands.
Daniel Brian Advertising
DBA won a Netty award for its work on the “Chick-Fil-A: A Story of Raving Fans” social media campaign. The campaign delivered community engagement and lasting customer relationships.
Dentsu
Dentsu acquired RCKT, a leading German digital-first brand, communications and creative agency. The acquisition bolsters the business with a talented team of 80 employees and expanded capabilities across creative content, digital marketing, employer branding, UI & UX, customer experience and communication strategy.
DirectMail2.0
DirectMail2.0 is celebrating recent accolades amid extensive growth, like making it onto the Inc 5000 list. Now, the agency is preparing to enter the AI space.
Empower Media
Empower Media hosted a media measurement conference in Cincinnati. Top executives from Nielsen, VideoAmp, Comscore and iSpot attended to discuss big data solutions and solutions for media wastage.
IPG Mediabrands
IPG Mediabrands partnered with Google to develop a generative AI-powered branded content creation platform. The two powerhouses created a branded content generation platform, BrandVoice AI and an audience and research insights platform, BrandPortrait AI.
Lamar Advertising
Lamar Advertising chose Lucit, a provider of automotive inventory connectivity and creative solutions, for the WestGate’s vehicle inventory campaign. Lucit worked to transform the campaign into a streamline, automated success story.
Ludwig+
Ludwig+ was chosen as creative agency of record for the newly merged radiotherapy companies, Civco-Rt and Qfix. The agency will lead a rebrand, including a new name, identity, campaign and website.
Mad Agency
Mad Agency is celebrating several new client wins. These include Christine Valmy, Keysight and LolaVie.
Make My Day
New agency Make My Day launched to help marketers recognize the full potential of augmented reality. The agency is backed by We Are Social and led by former Snap executive Will Scougal.
Omnicom Media Group
Omnicom Media Group partnered with dunnhumby to enable OMG agency teams to leverage capabilities on Tesco media and insight platform. This will deliver better outcomes for OMG clients’ retail media investments.
Phonexa
Performance marketing automation software Phonexa partnered with fraud solutions partner Anura. The two are releasing an integration for clients and prospects to eliminate ad fraud and reduce spend on fraudulent campaigns.
T72 Club Inc.
T72 Club acquired Nickelytics, an innovative player in the ad tech industry. The acquisition brings new capabilities for mobility services, as well as a dedicated and collaborative team.
The Republik
The Republik was chosen by Fayetteville State University to lead a brand refresh and campaign for the school. The campaign will include online video, out of home and posters to drive awareness and enrollment for FSU.
The Secret Little Agency
The Secret Little Agency was chosen as the global lead creative agency of record for airline alliance Star Alliance. The agency will lead global brand and marketing strategy, communications development and brand and product campaigns.
The Shipyard
The Shipyard announced a new data analytics tool, Pulse, which represents what it calls the most comprehensive measurement of brand love to data. The tool identifies four distinct layers of brand love across the customer journey, including attraction, affection, passion and commitment.
Uproar PR
Uproar PR expanded its b-to-b technology and payments portfolio by partnership with Swipesum. Swipesum combines payments expertise with AI to reduce payment processing fees and streamline operations for merchants.