-Metro by T-Mobile is launching a new brand campaign, “Nada Yada Yada,” created by OKRP. The concept is, that in a world riddled with “yada yada,” more than half of consumers still encounter hidden fees on their telecom bills, and Metro is the only prepaid provider that delivers wireless without the gotcha. It means putting customers first, keeping them reliably connected on T-Mobile’s leading 5G network with great perks and none of the BS people hate, like contracts or exploding bills.
-Bud Light is still digging out after its recent controversy. This time, it’s appealing to NFL fans with a kickoff campaign featuring real fans.
-WPP’s GroupM formed a global partnership with Swedish adaptive streaming company SeenThis, a move that looks to reduce the carbon emissions of video ads.
-Pepsi plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans.
-New York City stinks in the summer. The trash piles and the other various sewer related smells waft through the city like a cloud of pungent filth. Superheroes NYC decided to put an end to the stink. Gone are the days of holding your nose and sprinting past mysterious odorous patches on the streets of the Big Apple, thanks to the Smell Stopper. It’s an on-the-go nasal inhaler infused with an invigorating blend of refreshing scents to mask out all those big city smells. The Smell Stopper is being handed out by SuperHeroes on NYC streets. Some will also be available by mail order through the agency’s Instagram DM.
-Lipton Ice Tea has unveiled its solution to festival heat: a deadpan crew of summer saviors, S.L.U.R.P. (Sziget Lipton Ice Tea Ultimate Refreshment Patrol) who roamed Budapest’s Sziget Festival—one of the largest music and cultural festivals in Europe. Led by a multinational group of 30 creators from the U.K., France, Germany, Netherlands, Poland, Turkey and Hungary, the Squad spent the weekend refreshing festival goers with a combination of leaf blowers, super soakers and refreshing Lipton Ice Tea.
@liptonicetea Need a cool off? Find S.L.U.R.P. 💛 The Lipton team is ready to save and refresh you throughout the weekend on The Island of Freedom. 💦 #LiptonXSziget #festival #sziget #liptonicetea #SZIGET2023 #cool #toohottoohandle #SZIGET2023 #cool #toohottoohandle ♬ original sound – liptonicetea