Post-labor day season is in full swing as agencies get back to crushing client wins, partnerships and new service offerings.
50,000feet
50,000feet was chosen by Zeiss Partners to launch its integrated national campaign. The campaign is launching a new product line, warm eye masks, within the company’s vision care offering.
Adam&eveDDB
Adam&eveDDB launched a relationship with SharkNinja. The agency will support SharkNinja’s ITV initiatives with a set of sponsorship idents and digital materials.
Agital
Trinity Hunt Partners launched Agital, its new digital marketing services agency. Agital aims to take its brand to marketplace with an insights-driven approach backed by powerful technology.
Civilian
San Diego-based agency Civilian won contracts for three California public health contracts. These include the California Department of Suicide Prevention, the Office of California Surgeon General and the California Victim Compensation Board.
Connective3
Connective3 was chosen by Moneypenny to lead telephone answering, outsourced switchboard, live chat and customer chat solutions across the U.K. and U.S. The agency was appointed to deliver digital public relations, SEO and PPC activity across the U.K., an organic activity for the U.S.
Crimtan
Crimtan was named a finaled for the ‘Best Overall Use of Programmatic in a Marketing Campaign’ at the AdExchanger awards. Its ArchiTech platform combined DSP, audience data and dynamic creative for real-time content generation that was tailored to travelers’ personas, intent and proximity to lounge locations.
DDB Worldwide
DDB Worldwide has partnered with Parley for the Oceans. The partnership aims to tap the power of creativity and innovation to move people, culture and businesses to invent a better tomorrow.
Enercare
Enercare selected Gale as its lead integrated agency. Gale will deliver strategy, brand, media and CRM for the brand as it consolidated its agency roster to one lead agency in order to accelerate its goals.
Finn Partners
Finn Partners’ NY Consumer Lifestyle and Sports (CLS) division is growing with new client partner Kodiak. The agency will lead communications strategy, brand visibility, innovative product launches and collaborations with celebrities, athletes and ambassadors.
Havas
Havas acquired Australian Public Affairs. The acquisition aims to expand capabilities across strategic communications and regulated environments for Havas.
Mediavine
Mediavine now represents the largest percentage of DEI-owned websites. The company plans to further its commitment to corporate responsibility by launching a social impact team and programmatic buying solution for diverse publishers.
Moonshot Venture Studio
Moonshot Venture Studio was launched by the leaders of the powerhouse lifestyle agencies, Gunpowder Inc., Bodhi and Rockhouse. The new agency will drive growth for early stage companies and startups.
Quench
Quench was chosen as the lead social media agency for Sun-Maid Growers of California. The agency has worked with the brand since 2018 on a variety of 360 activations. New work will include activations on TikTok, Facebook and Instagram.
Quiet Storm
Quiet Storm was named the lead creative and strategic agency for Chicago Town. The agency won the pitch by holding collaborative workshops instead of delivering typical briefs, resulting in a co-created brief.
Rethink New York
Rethink New York was chosen as the new creative partner for Epidemic Sound. Rethink will develop a new creative platform and supporting campaign for the brand.
The Kite Factory
The Kite Factory won the Redrow Media account, and is now its media planning and buying partner. The agency will deliver an innovation-led media strategy centered in creativity and data.
VaynerMedia
VaynerMedia was named the global media and creative agency of record for Xpontential Fitness. The agency will accelerate brand building efforts and enhance new and existing customer engagement.